Kuota data itu tidak cukup untuk mesej, apatah lagi video.

In Malay, demonstratives like ini and itu usually come after the noun, not before it.

• kuota data itu = that data quota / the data quota
• video ini = this video

So the order is:

• noun + ini/itu

This is different from English, where we say that data quota.

In this sentence, itu can sound like either:

• that data quota if something specific was already mentioned, or
• the data quota in a natural English translation

Malay often uses itu a bit more broadly than English uses that.

Because cukup is not a noun. It means enough/sufficient, which behaves like an adjective or stative verb here.

In Malay:

• tidak negates verbs and adjectives
• bukan negates nouns and noun phrases

So:

• tidak cukup = not enough ✅
• bukan cukup = unnatural here ❌

Compare:

• Dia tidak kaya = He/She is not rich
• Itu bukan video = That is not a video

So in your sentence, tidak cukup is exactly what you want.

Yes, from an English-speaking learner’s point of view, it may feel like something is missing, but in Malay this is normal.

Malay usually does not need a verb like to be in sentences such as:

• Dia marah = He/She is angry
• Rumah itu besar = That house is big
• Kuota data itu tidak cukup = That data quota is not enough

So tidak cukup works directly as the predicate. There is no need to add a Malay equivalent of is here.

Cukup means enough or sufficient, and untuk means for or sometimes to depending on context.

So:

• cukup untuk mesej = enough for messages
• cukup untuk video = enough for video

A useful pattern is:

• X cukup untuk Y = X is enough for Y

Examples:

• Masa itu cukup untuk siap = That time is enough to finish
• Wang ini tidak cukup untuk makan = This money is not enough for food / to eat

In your sentence, untuk mesej means the data quota is enough for the activity or use of messaging.

Malay nouns usually do not have to change form for singular vs plural the way English nouns do.

So:

• mesej can mean message or messages
• video can mean video or videos

The number is often understood from context.

If Malay speakers want to make plurality clearer, they can use:

• repetition: mesej-mesej
• a number: dua mesej
• a quantifier: banyak mesej

But in this sentence, plain mesej and video are completely natural.

Also, here the meaning is fairly general: messaging and video use as activities, not necessarily one message or one video item.

Apatah lagi is an expression used to mean something like:

• let alone
• much less
• never mind
• all the more so not

In this sentence:

• tidak cukup untuk mesej, apatah lagi video
• not enough even for messages, let alone video

The idea is:

1. messaging already needs data
2. video needs even more data
3. so if the quota is not enough for messaging, it is certainly not enough for video

So apatah lagi introduces something that is even less possible, less likely, or more extreme.

It is very common in negative or limiting contexts, because it often means let alone or much less, but it is not limited to one exact grammar pattern.

For example:

• Dia pun tidak faham, apatah lagi saya.

  • He doesn’t even understand, let alone me.

• Berjalan pun susah, apatah lagi berlari.

  • Even walking is difficult, let alone running.

So the usual feeling is:

• if the weaker/easier thing is already impossible,
• then the stronger/harder thing is even more impossible

That is exactly how it works in your sentence.

Because Malay often leaves out repeated words when they are already understood from the first part.

So:

• tidak cukup untuk mesej, apatah lagi video

really means:

• tidak cukup untuk mesej, apatah lagi untuk video

Both are understandable, but omitting the second untuk sounds natural and efficient.

This is similar to English ellipsis:

• It’s not enough for messages, let alone video instead of
• It’s not enough for messages, let alone for video

Malay does this kind of omission quite often.

You could, but the meaning and tone may shift a little.

• mesej is a common modern word for message, especially in digital contexts
• pesanan can mean message, but it can also mean order, instruction, or advice, depending on context

Because this sentence is about data usage, mesej sounds very natural, especially if the idea is texting, chat messages, SMS, and so on.

So:

• untuk mesej = natural in a tech/digital context
• untuk pesanan = possible in some contexts, but less obviously about texting

Yes. Kuota data is a very common phrase, especially in Malaysia, for a mobile or internet data allowance.

• kuota = quota/allocation
• data = data

Together:

• kuota data = data quota, data allowance, or data cap depending on context

It is a normal modern expression, especially when talking about phone plans, prepaid credit, and internet use.

The comma helps mark a pause and separates the main statement from the emphatic follow-up.

Structure:

• Kuota data itu tidak cukup untuk mesej = main statement
• apatah lagi video = stronger follow-up: let alone video

The comma is useful because apatah lagi introduces an added rhetorical point.

In informal writing, people may sometimes skip punctuation, but with a sentence like this, the comma makes it clearer and more natural.

Yes. Tak is a very common spoken and informal short form of tidak.

So both are possible:

• Kuota data itu tidak cukup untuk mesej, apatah lagi video.
• Kuota data itu tak cukup untuk mesej, apatah lagi video.

Difference in tone:

• tidak = more neutral, careful, slightly more formal
• tak = more conversational and informal

In writing for learners, formal statements, or standard examples, tidak is often preferred.

By itself, video is broad, so the exact meaning depends on context.

In a sentence about data quota, video often suggests something data-heavy, such as:

• streaming video
• watching videos online
• video content in general
• possibly video calls, if the situation suggests that

So the sentence is probably using video as a shorthand for video use, not necessarily one single video file.

That kind of general noun use is very common in Malay.