Dia memilih servis ini.

Dia can mean either he or she. Malay does not usually mark gender in third-person singular pronouns, so the same word is used for both.

So:

• Dia memilih servis ini = He chooses this service / She chooses this service

You normally figure out the gender from context.

The base word is pilih, meaning choose or select.

When Malay forms an active verb with a direct object, it often adds the prefix meN-. With pilih, this becomes memilih.

So:

• pilih = the root/base word
• memilih = to choose, used as an active verb

In this sentence, because there is a clear object (servis ini), memilih is the standard form.

The word order is:

• Dia = subject
• memilih = verb
• servis ini = object

So it follows a very familiar Subject–Verb–Object pattern, just like English:

• Dia → memilih → servis ini
• He/She → chooses → this service

That makes this sentence structurally straightforward for English speakers.

In Malay, demonstratives like ini (this) and itu (that) usually come after the noun.

So:

• servis ini = this service
• rumah ini = this house
• buku itu = that book

This is one of the big differences from English, where this usually comes before the noun.

Servis is a commonly used loanword, ultimately from English service.

In many contexts, servis means service, especially in everyday speech and business contexts. However, depending on context, servis can also sometimes mean servicing/maintenance.

A more formal or more purely Malay word is perkhidmatan.

So you may see both:

• servis ini = this service
• perkhidmatan ini = this service (more formal)

It sounds generally neutral to standard.

Why?

• dia is a normal everyday pronoun
• memilih is a standard verb form
• servis is common in everyday modern Malay

In very casual speech, people might shorten the verb and say:

• Dia pilih servis ini

That sounds more conversational.
The version with memilih is a bit more standard and polished.

Yes, you can, especially in casual spoken Malay.

Compare:

• Dia memilih servis ini = more standard/written
• Dia pilih servis ini = more casual/spoken

Both are understandable, but if you are learning standard Malay, memilih is the safer form to use in writing and formal situations.

Malay verbs do not usually change form for tense the way English verbs do.

So memilih itself does not tell you whether the action is present, past, or future. The time is usually understood from context or shown with extra words.

For example:

• Dia memilih servis ini = he/she chooses / is choosing / chose this service, depending on context
• Dia sedang memilih servis ini = he/she is choosing this service
• Dia telah memilih servis ini = he/she chose / has chosen this service
• Dia akan memilih servis ini = he/she will choose this service

So the bare sentence is tense-neutral unless context makes it clear.

Malay generally does not use articles like a, an, or the the way English does.

So nouns often appear without an article:

• servis could mean a service, the service, or just service, depending on context

In your sentence, ini makes it specific:

• servis ini = this service

Because this already points to a specific thing, there is no need for an article.

Mostly, dia is used for people: he or she.

In everyday speech, speakers may sometimes use it more loosely, but for learners, the safest understanding is:

• dia = a person, he/she

If you want to translate English it, Malay often handles that differently, and it is frequently omitted if the meaning is already clear from context.

To negate this sentence, you use tidak before the verb:

• Dia tidak memilih servis ini = He/She does not choose this service

This is the normal way to negate a verb in Malay.

So:

• memilih = chooses
• tidak memilih = does not choose

A simple way is to keep the sentence and add question intonation in speech:

• Dia memilih servis ini? = Is he/she choosing this service? / Does he/she choose this service?

You can also use question particles or question words in broader contexts, but for a yes/no question, intonation is often enough in conversation.

If you want to be more explicit, you might also see:

• Adakah dia memilih servis ini?

This is more formal and clearly marks it as a question.

A simple learner-friendly pronunciation is:

• memilih ≈ muh-MEE-leeh
• servis ≈ SEHR-vees
• ini ≈ EE-nee

A few helpful points:

• Malay pronunciation is usually more consistent than English spelling
• the h in memilih is lightly pronounced at the end
• each vowel is usually pronounced clearly

So the full sentence sounds roughly like:

• dee-ah muh-MEE-leeh sehr-vees ee-nee