Jo længere bindingsperioden er, desto vigtigere er opsigelsesfristen og abonnementsvilkårene.

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Breakdown of Jo længere bindingsperioden er, desto vigtigere er opsigelsesfristen og abonnementsvilkårene.

• være: to be
• længere: longer
• vigtigere: more important

Questions & Answers about Jo længere bindingsperioden er, desto vigtigere er opsigelsesfristen og abonnementsvilkårene.

Is jo here the same word as the everyday Danish jo meaning yes, actually, or after all?

No. It is the same spelling, but a different use.

In this sentence, jo is part of the pattern jo ... desto ..., which expresses a comparison of change:

Jo længere ..., desto vigtigere ...
= The longer ..., the more important ...

So this jo does not mean yes or after all. It works more like the English the in the longer ..., the more ....

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What does the pattern jo ... desto ... do?

It creates a correlative comparative: one thing increases or changes together with another.

Structure:

jo + comparative + clause, desto + comparative + clause

In your sentence:

• jo længere bindingsperioden er = the longer the binding period is
• desto vigtigere er opsigelsesfristen og abonnementsvilkårene = the more important the notice period and subscription terms are

So the whole idea is:

As X becomes more ..., Y becomes more ...

This is a very common Danish pattern.

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Can I also say jo ... jo instead of jo ... desto?