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Je préfère ce prix.

Je préfère ce prix.
I prefer this price.
From Lesson 26:Demonstrative adjectives (ce, cet, cette, ces)·French

Questions & Answers about Je préfère ce prix.

Why do we use ce here instead of cette?
We use ce because the word for price, prix, is a masculine noun. The word ce means "this" or "that" for masculine singular words. If the word were feminine, you would use cette instead.
Does ce prix mean "this price" or "that price"?
It can mean both! French does not usually make a difference between "this" and "that". ce prix can mean "this price" or "that price" depending on the situation. If you really need to be specific and point to "that price over there", you can add -là to the end of the noun: ce prix-là.
The word prix ends in an x. Is it plural?
No, prix is singular here. Some French words naturally end in an x even when there is only one of them. If you wanted to say "these prices" in the plural, you would change ce to the plural form ces, but the noun would look exactly the same: ces prix.
Why does the verb préfère have two different accents when the dictionary form is préférer?
For some verbs ending in -er, the accent mark changes direction when you conjugate them. The second é in préférer changes to è for je préfère to match how the spoken vowel sound changes. This spelling change happens to make the word easier to pronounce.

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