Tuo mallisto on ilmeisesti todella kallis.

From Lesson 339:Attitude adverbs·Finnish

Questions & Answers about Tuo mallisto on ilmeisesti todella kallis.

Why is ilmeisesti placed after the verb on here?
Ilmeisesti (apparently) is an adverb of attitude that modifies the entire sentence. In Finnish, the most neutral and common position for these sentence-modifying adverbs is immediately following the finite verb.
Could we start the sentence with ilmeisesti?
Yes, saying Ilmeisesti tuo mallisto on todella kallis is perfectly natural. Moving the adverb to the beginning of the sentence puts a bit more conversational emphasis on the speaker's deduction, similar to saying 'Apparently, that collection is...' in English.
What is the difference between ilmeisesti and other words for 'apparently' like näköjään or kuulemma?
Ilmeisesti implies you have deduced the high price based on some logical evidence, like the brand name or store location. Näköjään implies you are directly observing the fact right now, like looking directly at a price tag, while kuulemma means you heard about the price from someone else.
How is the word mallisto formed?
It is built from the noun malli (model, design) and the suffix -sto, which creates collective nouns indicating a group or collection. Therefore, a mallisto is a collection of designs, typically used to mean a fashion line or a brand's product range. You might recognize this same suffix in kirjasto (library, from book) or laivasto (fleet, from ship).

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