Breakdown of Oglašavanje na internetu je skupo.
biti
to be (sam, si, je)
skup
expensive
na
on, at / to, onto (with motion) / about (thinking about)
internet
internet
oglašavanje
advertising
Questions & Answers about Oglašavanje na internetu je skupo.
Why does the adjective skupo end in -o here?
It is agreeing with the noun oglašavanje, which is a neuter noun. In Croatian, all verbal nouns that end in -nje (like oglašavanje, čitanje, or pisanje) are neuter, so any adjectives describing them must take the neuter nominative ending -o.
Why do we use the preposition na instead of u for the internet?
Just like in English, Croatian uses na (on) for digital platforms, screens, and broadcasting. You will say na internetu (on the internet), na televiziji (on television), and na radiju (on the radio). Because it describes a static location here, it is followed by the locative case, which gives us the ending -u in internetu.
Oglašavanje means advertising. How is this word formed?
It is a verbal noun, which is similar to an English gerund ending in -ing. It is formed from the imperfective verb oglašavati (to advertise) by dropping the infinitive ending and adding the suffix -nje. It is worth remembering that verbal nouns in Croatian are almost always formed from imperfective verbs, not perfective ones.
Wait, is skupo an adjective or an adverb in this sentence?
Here, it is a neuter adjective modifying the noun oglašavanje. However, if you rephrased the sentence to use a verb instead of a noun, like Oglašavati na internetu je skupo (To advertise on the internet is expensive), then skupo would be an adverb modifying the action. Conveniently, the adverb and the neuter adjective look exactly the same.
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