Breakdown of Vizyonumuz, her ürüne kalite katmaktır.
her
every
ürün
product
vizyon
theatrical release / vision
kalite
quality
Questions & Answers about Vizyonumuz, her ürüne kalite katmaktır.
Why does the sentence end with the infinitive verb katmak followed by -tır?
This sentence equates a subject (our vision) with an action (to add quality). To use an action as a predicate (saying 'is to do something'), Turkish uses the infinitive form -mAk. The -tır suffix at the end is the copula meaning 'is'. While sometimes optional, using -tır gives the sentence a formal, definitive tone, which is perfect for a company mission statement.
Why does ürün take the dative case suffix -e in ürüne?
The verb katmak (to add, to mix in) requires the dative case for the destination—the thing you are adding to. Just as you add something 'to' a product in English, in Turkish you add it ürüne (to the product).
Since 'quality' is the object being added, why isn't it kaliteyi with the specific accusative case?
The accusative case is only used for specific direct objects (like 'the quality'). Here, 'quality' is an abstract, non-specific concept being added in a general sense. When a direct object is non-specific, it sits right next to the verb without a case ending, making kalite katmak act almost like a single verb phrase.
What is the purpose of the comma after vizyonumuz?
In Turkish equational sentences (where 'A is B'), a comma is often used to clearly separate the subject (vizyonumuz) from the predicate. This prevents misreading and gives the subject slight emphasis, which is common in formal writing.