Figure 1.6 From left to right, William Sumner, W.E.B. Du Bois, and Jane Adams. (Credit A, B, and C: Wikimedia Commons.) In the early 1900s, sociology reached universities in the United States. William Sumner held the first professorship in sociology (Yale University), Franklin Giddings was the first full professor of Sociology (Columbia University), and Albion Small wrote the first sociology textbook. Early American sociologists tested and applied the theories of the Europeans and became leaders in social research. Lester Ward (1841 – 1913) developed social research methods and argued for the use of the scientific method and quantitative data (Chapter 2) to show the effectiveness of policies. In order for sociology to gain respectability in American academia, social researchers understood that they must adopt empirical approaches. W.E.B. Du Bois (1868-1963) William Edward Burghardt (W.E.B.) Du Bois, a Harvard-trained historian, pioneered the use of rigorous empirical methodology into sociology. His groundbreaking 1896-1897 study of the African American community in Philadelphia incorporated hundreds of interviews Du Bois conducted in order to document the familial and employment structures and assess the chief challenges of the community. These new, comprehensive research methods stood in stark contrast to the less scientific practices of the time, which Du Bois critiqued as being similar to doing research as if through the window of a moving car. His scientific approach became highly influential to entire schools of sociological study, and is considered a forerunner to contemporary practices. Additionally, Du Bois’ 1899 publication provided empirical evidence to challenge pseudoscientific ideas of biological racism (Morris, 2015; Green & Wortham, 2018), which had been used as justification to oppress people of different races. Du Bois also played a prominent role in the effort to increase rights for Black people. Concerned at the slow pace of progress and advice from some Black leaders to be more accommodating of racism, Du Bois became a leader in what would later be known as the Niagara Movement. In 1905, he and others drafted a declaration that called for immediate political, economic, and social equality for African Americans. A few years later, he helped found the National Association for the Advancement of Colored People (NAACP) and served as its director of publications. Thorstein Veblen (1857 – 1929) After a brief stint as an unemployed college graduate, Thorstein Veblen began to study the economy through a social lens, writing about the leisure class, the business class, and other areas that touched on the idea of ‘working’ itself. He researched the chronically unemployed, the currently unemployed, the working classes, and the impact of technology and business within society. Veblen is known as a co-founder of the branch (or school) of institutional economics. Jane Addams (1860-1935) Jane Addams founded Hull House, a center that served needy immigrants through social and educational programs while providing extensive opportunities for sociological research. Founded in Chicago, Addams worked closely with University of Chicago’s Chicago School of Sociology. This school of thought places much importance on environment in which relationships and behaviors develop. Research conducted at Hull House informed child labor, immigration, health care, and other areas of public policy. Charles Horton Cooley (1864-1929) Charles Horton Cooley posited that individuals compare themselves to others in order to check themselves against social standards and remain part of the group. Calling this idea ‘the looking-glass self,’ Cooley argued that we ‘see’ ourselves by the reactions of others with whom we interact. If someone reacts positively to our behavior, theoretically we will continue that behavior. He wrote substantially on what he saw as the order of life in Human Nature and the Social Order (1902) followed by Social Organization in 1909. He was very concerned with the increasing individualism and competitiveness of US society, fearing it would disrupt families as primary groups lost their importance. George Herbert Mead (1863–1931) George Herbert Mead was a philosopher and sociologist whose work focused on the ways in which the mind and the self were developed as a result of social processes (Cronk, n.d.). He argued that how an individual comes to view himself or herself is based to a very large extent on interactions with others. Though Mead adopted Cooley’s concept of ‘looking-glasses,’ Mead felt that an individual’s reaction to a positive or negative reflection depended on who the ‘other’ was. Individuals that had the greatest impact on a person’s life were significant others while generalized others were the organized and generalized attitude of a social group. Mead often shares the title of father of symbolic interactionism with Cooley and Erving Goffman. Robert E. Park (1864-1944) Robert E. Park is best known as the founder of social ecology. Attached to the Chicago School, Park focused on how individuals lived within their environment. One of the first sociologists to focus on ethnic minorities, he wrote on the Belgian oppression of the Congolese. When he returned to the US, he and Ernest Burgess researched the inner city to show that no matter who lived there, social chaos was prevalent. As such, it was not the residents who caused the chaos but the environment.