Chinese (Mandarin)

Spanish

English

Hindi

Arabic (Modern Standard)

Portuguese

Bengali

Russian

Japanese

Punjabi

German

Javanese

Malay

Telugu

Vietnamese

Korean

French

Marathi

Tamil

Urdu

Turkish

Italian

Chinese, Yue / Cantonese

Thai

Gujarati

Chinese, Jin

Chinese, Min Nan

Dari

Farsi

Polish

Pashto

Kannada

Chinese, Xiang

Malayalam

Sundanese

Hausa

Odia

Burmese

Chinese, Hakka

Ukrainian

Bihari, Bhojpuri

Tagalog

Yoruba

Bihari, Maithili

Uzbek

Sindhi

Amharic

Fula

Romanian

Oromo

Igbo

Azerbaijani

Chinese, Gan

Dutch

Kurdish, Central

Kurdish, Northern

Kurdish, Southern

Malagasy

Lahnda, Saraiki

Nepali

Sinhalese

Chittagonian

Zhuang

Khmer

Turkmen

Assamese

Madurese

Somali

Marwari

Bihari, Magahi

Haryanvi

Hungarian

Chhattisgarhi

Greek

Chewa

Dakhini

Akan, Twi

Akan, Fante

Kazakh

Chinese, Min Bei

Sylheti

Zulu

Czech

Kinyarwanda

Marwari, Dhundhari

Haitian Creole

Chinese, Min Dong

Ilocano

Quechua

Kirundi

Swedish

Hmong

Shona

Uyghur

Hiligaynon

Mossi

Xhosa

Belarusian

Balochi

Sociology

<OpenstaxParagraph>
	By the end of this section, you should be able to:
</OpenstaxParagraph>
<OpenstaxUl>
	<OpenstaxLi>
		Explain the advantages and concerns of media globalization
	</OpenstaxLi>
	<OpenstaxLi>
		Explain the globalization of technology
	</OpenstaxLi>
</OpenstaxUl>
<OpenstaxFigure id="import-auto-id1169033069220" src="https://openstax.org/apps/archive/20240226.174525/resources/3da9812448e56aa7a229dfdc6648a0e78583c555" alt="A graphic with thousands of lines tracing the relationships of people on Twitter. Four clusters of users are included, and several icons indicating news media are represented and followed by many people." mediaType="image/jpg" width="1350" height="997" />
<OpenstaxFigureText width="1350">
	<strong>Figure 8.8</strong> This graphic indicates the connections among people who tweeted or replied about the State of the Union address. Green lines indicate people who follow each other on the platform. (Credit Marc Smith/flickr)
</OpenstaxFigureText>
<OpenstaxParagraph>
	Technology, and increasingly media, has always driven globalization. In a landmark book, Thomas Friedman (2005), identified several ways in which technology “flattened” the globe and contributed to our global economy. The first edition of <OpenstaxEm>The World Is Flat</OpenstaxEm>, written in 2005, posits that core economic concepts were changed by personal computing and high-speed Internet. Access to these two technological shifts has allowed core-nation corporations to recruit workers in call centers located in China or India. Using examples like a Midwestern U.S. woman who runs a business from her home via the call centers of Bangalore, India, Friedman warns that this new world order will exist whether core-nation businesses are ready or not, and that in order to keep its key economic role in the world, the United States will need to pay attention to how it prepares workers of the twenty-first century for this dynamic. 
</OpenstaxParagraph>
<OpenstaxParagraph>
	Of course not everyone agrees with Friedman’s theory. Many economists pointed out that in reality innovation, economic activity, and population still gather in geographically attractive areas, and they continue to create economic peaks and valleys, which are by no means flattened out to mean equality for all. China’s hugely innovative and powerful cities of Shanghai and Beijing are worlds away from the rural squalor of the country’s poorest denizens.
</OpenstaxParagraph>
<OpenstaxParagraph>
	It is worth noting that Friedman is an economist, not a sociologist. His work focuses on the economic gains and risks this new world order entails. In this section, we will look more closely at how media globalization and technological globalization play out in a sociological perspective. As the names suggest, <OpenstaxTerm>media globalization</OpenstaxTerm> is the worldwide integration of media through the cross-cultural exchange of ideas, while <OpenstaxTerm>technological globalization</OpenstaxTerm> refers to the cross-cultural development and exchange of technology.
</OpenstaxParagraph>

8.3 Global Implications of Media and Technology

1 An Introduction to Sociology

1.1 What Is Sociology?

1.1.1 What Are Society and Culture?

1.1.2 Studying Patterns: How Sociologists View Society

1.1.3 Studying Part and Whole: How Sociologists View Social Structures

1.2 The History of Sociology

1.2.1 Creating a Discipline: European Theorists

1.2.2 Applying the Discipline: American Theorists and Practitioners

1.3 Theoretical Perspectives in Sociology

1.3.1 Functionalism

1.3.2 Conflict Theory

1.3.3 Symbolic Interactionist Theory

1.3.4 Sociological Theory Today

1.4 Why Study Sociology?

1.4.1 Sociology and a Better Society

1.4.2 Sociology in the Workplace

2 Sociological Research

2.1 Approaches to Sociological Research

2.1.1 The Scientific Method

2.1.2 Interpretive Framework

2.1.3 Critical Sociology

2.2 Research Methods

2.2.1 Surveys

2.2.2 Field Research

2.2.3 Experiments

2.2.4 Secondary Data Analysis

2.3 Ethical Concerns

3 Culture

3.1 What Is Culture?

3.1.1 Cultural Universals

3.1.2 Ethnocentrism and Cultural Relativism

3.2 Elements of Culture

3.2.1 Values and Beliefs

3.2.2 Norms

3.2.3 Symbols and Culture

3.2.4 Language and Symbols

3.2.5 Language and Culture

3.3 High, Low, Pop, Sub, Counter-culture and Cultural Change

3.3.1 High, Low, and Popular Culture

3.3.2 Subculture and Counterculture

3.3.3 Cultural Change

3.4 Theoretical Perspectives on Culture

4 Society and Social Interaction

4.1 Types of Societies

4.1.1 Preindustrial Societies

4.1.2 Industrial Society

4.1.3 Postindustrial Society

4.2 Theoretical Perspectives on Society

4.2.1 Émile Durkheim and Functionalism

4.2.2 Karl Marx and Conflict Theory

4.2.3 Max Weber and Symbolic Interactionism

4.3 Social Constructions of Reality

4.3.1 Roles and Status

4.3.2 Presentation of Self

5 Socialization

5.1 Theories of Self-Development

5.1.1 Psychological Perspectives on Self-Development

5.1.2 Sociological Theories of Self-Development

5.2 Why Socialization Matters

5.2.1 Nature versus Nurture

5.3 Agents of Socialization

5.3.1 Social Group Agents

5.3.2 Institutional Agents

5.4 Socialization Across the Life Course

5.4.1 Resocialization

6 Groups and Organization

6.1 Types of Groups

6.1.1 Defining a Group

6.1.2 Types of Groups

6.1.3 In-Groups and Out-Groups

6.1.4 Reference Groups

6.2 Group Size and Structure

6.2.1 Dyads, Triads, and Large Groups

6.2.2 Group Leadership

6.2.3 Conformity

6.2.4 The Bystander Effect and Diffusion of Responsibility

6.3 Formal Organizations

6.3.1 Types of Formal Organizations

6.3.2 The McDonaldization of Society

7 Deviance, Crime, and Social Control

7.1 Deviance and Control

7.1.1 Deviance, Crime, and Society

7.1.2 Social Control

7.2 Theoretical Perspectives on Deviance and Crime

7.2.1 Functionalism

7.2.2 Conflict Theory

7.2.3 Symbolic Interactionism

7.3 Crime and the Law

7.3.1 Types of Crimes

7.3.2 Crime Statistics

7.3.3 Public Perception of Crime

7.3.4 The U.S. Criminal Justice System

8 Media and Technology

8.1 Technology Today

8.1.1 What Is Technology?

8.2 Media and Technology in Society

8.2.1 Categorizing Technology

8.2.2 Types of Media and Technology

8.2.3 Product Advertising and the Attention Economy

Question	Answer
the worldwide integration of media through the cross-cultural exchange of ideas	media globalization
the cross-cultural development and exchange of technology	technological globalization