By the end of this section, you should be able to:
- Define deviance, and explain the nature of deviant behavior
- Differentiate between methods of social control
Wells Fargo CEO John Stumpf was forced to resign after his company enrolled customers in unnecessary auto insurance programs, while also fraudulently creating bank accounts without client consent. Both of these actions are prohibited by a range of laws and regulations. Over a million victims were charged improper fees or overcharged for insurance; some suffered reductions in their credit scores, and an estimated 25,000 people had their cars improperly repossessed. Even though these actions were found to be criminal, no one from Wells Fargo faced jail time, as is common in financial crimes. Deviance does not always align with punishment, and perceptions of its impact vary greatly.
What, exactly, is deviance? And what is the relationship between deviance and crime? According to sociologist William Graham Sumner, deviance is a violation of established contextual, cultural, or social norms, whether folkways, mores, or codified law (1906). It can be as minor as picking your nose in public or as major as committing murder. Although the word “deviance” has a negative connotation in everyday language, sociologists recognize that deviance is not necessarily bad (Schoepflin 2011). In fact, from a structural functionalist perspective, one of the positive contributions of deviance is that it fosters social change. For example, during the U.S. civil rights movement, Rosa Parks violated social norms when she refused to move to the “Black section” of the bus, and the Little Rock Nine broke customs of segregation to attend an Arkansas public school.
“What is deviant behavior?” cannot be answered in a straightforward manner. Whether an act is labeled deviant or not depends on many factors, including location, audience, and the individual committing the act (Becker 1963). Listening to music on your phone on the way to class is considered acceptable behavior. Listening to music during your 2 p.m. sociology lecture is considered rude. Listening to music when on the witness stand before a judge may cause you to be held in contempt of court and consequently fined or jailed.
As norms vary across cultures and time, it also makes sense that notions of deviance change. Sixty years ago, public schools in the United States had dress codes that often banned women from wearing pants to class. Today, it’s socially acceptable for women to wear pants, but less so for men to wear skirts. And more recently, the act of wearing or not wearing a mask became a matter of deviance, and in some cases, political affiliation and legality. Whether an act is deviant or not depends on society’s response to that act.
Sociology in the Real World
Why I Drive a Hearse
When sociologist Todd Schoepflin ran into his childhood friend Bill, he was shocked to see him driving a hearse for everyday tasks, instead of an ordinary car. A professionally trained researcher, Schoepflin wondered what effect driving a hearse had on his friend and what effect it might have on others on the road. Would using such a vehicle for everyday errands be considered deviant by most people?
Schoepflin interviewed Bill, curious first to know why he drove such an unconventional car. Bill had simply been on the lookout for a reliable winter car; on a tight budget, he searched used car ads and stumbled upon one for the hearse. The car ran well, and the price was right, so he bought it.
Bill admitted that others’ reactions to the car had been mixed. His parents were appalled, and he received odd stares from his coworkers. A mechanic once refused to work on it, and stated that it was “a dead person machine.” On the whole, however, Bill received mostly positive reactions. Strangers gave him a thumbs-up on the highway and stopped him in parking lots to chat about his car. His girlfriend loved it, his friends wanted to take it tailgating, and people offered to buy it. Could it be that driving a hearse isn’t really so deviant after all?
Schoepflin theorized that, although viewed as outside conventional norms, driving a hearse is such a mild form of deviance that it actually becomes a mark of distinction. Conformists find the choice of vehicle intriguing or appealing, while nonconformists see a fellow oddball to whom they can relate. As one of Bill’s friends remarked, “Every guy wants to own a unique car like this, and you can certainly pull it off.” Such anecdotes remind us that although deviance is often viewed as a violation of norms, it’s not always viewed in a negative light (Schoepflin 2011).
The content of this course has been taken from the free Sociology textbook by Openstax