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Sociology

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	Employers continue to seek people with what are called “transferable skills.” This means that they want to hire people whose knowledge and education can be applied in a variety of settings and whose skills will contribute to various tasks.
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	Studying sociology can provide people with this wide knowledge and a skill set that can contribute to many workplaces, including
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		an understanding of social systems and large bureaucracies;
	</OpenstaxLi>
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		the ability to devise and carry out research projects to assess whether a program or policy is working;
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		the ability to collect, read, and analyze statistical information from polls or surveys;
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		the ability to recognize important differences in people’s social, cultural, and economic backgrounds;
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		skills in preparing reports and communicating complex ideas; and
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		the capacity for critical thinking about social issues and problems that confront modern society. (Department of Sociology, University of Alabama-Huntsville)
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	Sociology prepares people for a wide variety of careers. Besides actually conducting social research or training others in the field, people who graduate from college with a degree in sociology are hired by government agencies and corporations in fields such as social services, counseling (e.g., family planning, career, substance abuse), community planning, health services, marketing, market research, and human resources. Even a small amount of training in sociology can be an asset in careers like sales, public relations, journalism, teaching, law, and criminal justice.
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	<OpenstaxNoteTitle> Sociology in the Real World </OpenstaxNoteTitle> <OpenstaxH3> Social Networking Consequences </OpenstaxH3>
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		You’ve probably heard a cautionary story that goes something like this: A high school student spent years working hard, engaging in their community, helping others, and generally growing into a positive and promising young adult. During senior year, they start the college application process, and after a couple of interviews and other interactions, things are looking bright at several of their top choices. But when the time arrives for those fateful notifications about acceptance or rejection, the student and their family are shocked to get rejected from all schools but one. Inquiries from family members and guidance counselors had no results. The only news came in the form of a letter three weeks later from the one school that had accepted the student.
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		“...After an initial investigation, the University has determined that several posts attributed to you violate our policies, and are offensive and troubling...”
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		The letter’s remaining two pages detailed the ongoing investigation and outlined the potential outcomes. But that one statement said it all: The student had posted something offensive on social media, and their prospective colleges had found it.
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		Two years earlier, at the beginning of sophomore year, the student had posted two comments and a meme that mocked a classmate who had been assaulted at a party. Even thought the student had removed them within a few days, the posts lived on in other forums and on a few friends’ pages; there was also the possibility that someone had screen-grabbed them. While social media posts are protected forms of speech in relation to the government, colleges can review them as they evaluate applicants. Employers can do the same, as can romantic partners or even volunteer organizations.
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		You may believe that a 15-year-old’s social media comments should not impact them years later. Or you may feel that someone who jokes about assault may be a risk to commit a similar act or fail to stop or report one. Sociologists may consider all of those assumptions, and may seek answers or information through research to uncover the impacts, risks, tendencies, and outcomes on the different groups involved. For example, a sociologist might work to discover answers to the following questions:
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			Is abusive speech or assault less likely to occur at colleges that screen applicants’ social media posts?
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			Do sensitivity trainings or cultural competency programs have an effect on online speech?
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			Do colleges treat all community members equally when they discover someone has posted offensive comments or other content?
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			Are algorithms and artificial intelligence used to detect problematic comments biased against certain people or communities?
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		None of these questions could be answered by a single study or even a group of them. But like the Supreme Court’s use of Mamie and Kenneth Clarke’s research, college administrators, high school counselors, and technology companies can use the outcomes of research and analysis to make decisions or implement programs.
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1.4.2 Sociology in the Workplace

1 An Introduction to Sociology

1.1 What Is Sociology?

1.1.1 What Are Society and Culture?

1.1.2 Studying Patterns: How Sociologists View Society

1.1.3 Studying Part and Whole: How Sociologists View Social Structures

1.2 The History of Sociology

1.2.1 Creating a Discipline: European Theorists

1.2.2 Applying the Discipline: American Theorists and Practitioners

1.3 Theoretical Perspectives in Sociology

1.3.1 Functionalism

1.3.2 Conflict Theory

1.3.3 Symbolic Interactionist Theory

1.3.4 Sociological Theory Today

1.4 Why Study Sociology?

1.4.1 Sociology and a Better Society

2 Sociological Research

2.1 Approaches to Sociological Research

2.1.1 The Scientific Method

2.1.2 Interpretive Framework

2.1.3 Critical Sociology

2.2 Research Methods

2.2.1 Surveys

2.2.2 Field Research

2.2.3 Experiments

2.2.4 Secondary Data Analysis

2.3 Ethical Concerns

3 Culture

3.1 What Is Culture?

3.1.1 Cultural Universals

3.1.2 Ethnocentrism and Cultural Relativism

3.2 Elements of Culture

3.2.1 Values and Beliefs

3.2.2 Norms

3.2.3 Symbols and Culture

3.2.4 Language and Symbols

3.2.5 Language and Culture

3.3 High, Low, Pop, Sub, Counter-culture and Cultural Change

3.3.1 High, Low, and Popular Culture

3.3.2 Subculture and Counterculture

3.3.3 Cultural Change

3.4 Theoretical Perspectives on Culture

4 Society and Social Interaction

4.1 Types of Societies

4.1.1 Preindustrial Societies

4.1.2 Industrial Society

4.1.3 Postindustrial Society

4.2 Theoretical Perspectives on Society

4.2.1 Émile Durkheim and Functionalism

4.2.2 Karl Marx and Conflict Theory

4.2.3 Max Weber and Symbolic Interactionism

4.3 Social Constructions of Reality

4.3.1 Roles and Status

4.3.2 Presentation of Self

5 Socialization

5.1 Theories of Self-Development

5.1.1 Psychological Perspectives on Self-Development

5.1.2 Sociological Theories of Self-Development

5.2 Why Socialization Matters

5.2.1 Nature versus Nurture

5.3 Agents of Socialization

5.3.1 Social Group Agents

5.3.2 Institutional Agents

5.4 Socialization Across the Life Course

5.4.1 Resocialization

6 Groups and Organization

6.1 Types of Groups

6.1.1 Defining a Group

6.1.2 Types of Groups

6.1.3 In-Groups and Out-Groups

6.1.4 Reference Groups

6.2 Group Size and Structure

6.2.1 Dyads, Triads, and Large Groups

6.2.2 Group Leadership

6.2.3 Conformity

6.2.4 The Bystander Effect and Diffusion of Responsibility

6.3 Formal Organizations

6.3.1 Types of Formal Organizations

6.3.2 The McDonaldization of Society

7 Deviance, Crime, and Social Control

7.1 Deviance and Control

7.1.1 Deviance, Crime, and Society

7.1.2 Social Control

7.2 Theoretical Perspectives on Deviance and Crime

7.2.1 Functionalism

7.2.2 Conflict Theory

7.2.3 Symbolic Interactionism

7.3 Crime and the Law

7.3.1 Types of Crimes

7.3.2 Crime Statistics

7.3.3 Public Perception of Crime

7.3.4 The U.S. Criminal Justice System

8 Media and Technology

8.1 Technology Today

8.1.1 What Is Technology?

8.2 Media and Technology in Society

8.2.1 Categorizing Technology

8.2.2 Types of Media and Technology

8.2.3 Product Advertising and the Attention Economy

8.2.4 Homogenization and Fragmentation

Question	Answer
the view that social researchers should strive for subjectivity as they worked to represent social processes, cultural norms, and societal values	antipositivism
the study of specific relationships between individuals or small groups	micro-level theories
in-depth interviews, focus groups, and/or analysis of content sources as the source of its data	qualitative sociology
statistical methods such as surveys with large numbers of participants	quantitative sociology
a theoretical perspective through which scholars examine the relationship of individuals within their society by studying their communication (language and symbols)	symbolic interactionism
a proposed explanation about social interactions or society	theory
a German word that means to understand in a deep way	verstehen