Breakdown of Мы постоянно улучшаем качество наших продуктов.
мы
we
наш
our
продукт
product, foodstuff
постоянно
constantly
Questions & Answers about Мы постоянно улучшаем качество наших продуктов.
This sentence is in the active voice. Why is it included in a lesson about the passive voice?
In business or promotional contexts, English often relies on the passive voice, such as 'Our products are constantly being improved.' While Russian could use a passive construction here, using мы (we) with the active verb улучшаем is a deliberate stylistic choice. It makes the company sound more responsible and dynamic, avoiding the detached, bureaucratic tone of the Russian passive.
If I wanted to write this in the passive voice for a formal report, how would I do it?
You would use the reflexive passive form of the verb by adding -ся. The sentence would become Качество наших продуктов постоянно улучшается (The quality of our products is constantly being improved). This is grammatically perfect but sounds much more formal, official, and impersonal than the active version.
Why is the imperfective verb улучшаем used here instead of a perfective form?
The adverb постоянно (constantly) is the key. It indicates that the action is ongoing, habitual, and continuous, which always requires the imperfective aspect in Russian. A perfective form like the future tense улучшим would mean 'we will improve it once and completely', losing the meaning of continuous effort.
Why are we using the genitive case in наших продуктов?
The phrase translates to 'of our products'. The genitive case is required here to link two nouns together and show that one belongs to the other. If you used the accusative наши продукты, it would not grammatically connect to the noun качество (quality).