Breakdown of В прямом эфире этого шоу нет рекламы.
этот
this [f: эта, n: это]
в
in / to (direction)
нет
there is no / is not present
шоу
show
Questions & Answers about В прямом эфире этого шоу нет рекламы.
What does в прямом эфире literally mean, and why does it end in -е?
It literally translates to "in direct air" or "in straight air", but it is the standard Russian phrase for a "live broadcast" or being "on the air". It ends in -е because it is in the Prepositional case, showing location (where the action happens).
Why does the word шоу not have a special case ending?
Шоу is a borrowed foreign word. Just like кафе or такси, it is indeclinable. Its spelling never changes, no matter what grammatical case is needed. We know it is in the Genitive case here ("of the show") because its modifier этого is in the Genitive neuter form.
Why is the word for commercials (рекламы) in the Genitive case?
Because of the word нет (there is no). Whenever you say that something does not exist or is absent in Russian, the missing thing must take the Genitive case.
The English translation says "commercials" in the plural, so is рекламы a plural form here?
No, it is actually the Genitive singular form of the noun реклама. In Russian, this word is generally used as a singular uncountable noun, much like the English word "advertising".