Það er auðvelt að selja nýjungagjörnum þessa vöru.
It is easy to sell this product to the innovative.
Breakdown of Það er auðvelt að selja nýjungagjörnum þessa vöru.
vera
to be
það
it / there (existential) / the one (n)
að
to (infinitive marker)
selja
to sell
þessi
this (m/f)
varan
the product
auðveldur
easy
nýjungagjarn
innovative
Questions & Answers about Það er auðvelt að selja nýjungagjörnum þessa vöru.
Why is there no word for 'people' after nýjungagjörnum?
Why is nýjungagjörnum in the dative case?
The verb selja (to sell) governs two cases: the recipient is in the dative, and the item being sold is in the accusative. Because we are selling to this demographic, the independent adjective takes the dative plural ending -um.
What does the suffix -gjarn mean in nýjungagjarn?
The suffix -gjarn means being prone to, eager for, or fond of something. Combined with nýjung (novelty or innovation), it creates an adjective describing someone who eagerly embraces new things.
Why do we use þessa vöru instead of þessi vara?
Vara (product) is the direct object being sold, so it must be in the accusative case. The feminine singular pronoun þessi (this) changes to þessa in the accusative, and the noun vara becomes vöru.
Does the recipient usually come before the item being sold?
Yes. When an Icelandic verb takes both a dative recipient and an accusative direct object, the natural word order is almost always dative first, then accusative.
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