Це товар неналежної якості.

Literally, it is something like:

This is a product of improper quality.

A more natural English translation would be:

• This is a poor-quality product
• This product is of inadequate quality
• This product is defective / not of proper quality depending on context

This phrase is especially common in formal or consumer-rights language.

In Ukrainian, the verb to be is usually omitted in the present tense.

So:

• Це товар неналежної якості = This is a product of inadequate quality
• literally: This product of inadequate quality

Ukrainian speakers understand the missing is automatically.

Це can mean this, it, or this is, depending on context.

In this sentence, це introduces or identifies something:

• Це товар... = This is a product...

If you are pointing at an item, це works very naturally.

Товар usually means:

• product
• item
• goods
• merchandise

In everyday shopping or complaint language, singular товар often means an item or a product.

So here, товар is best understood as product/item.

Якості is the genitive singular form of якість (quality).

Ukrainian often uses this pattern:

noun + genitive phrase

to describe a type or characteristic.

So:

• товар неналежної якості = a product of improper quality
• товар високої якості = a high-quality product
• товар доброї якості = a good-quality product

This is a very common structure.

Because it agrees with якості.

Here is what is happening:

• dictionary form: неналежний = improper, inadequate, not suitable
• якість is a feminine noun
• in this sentence, якість is in the genitive singular
• so the adjective must also be feminine genitive singular

That gives:

• неналежної якості

So the ending changes because the adjective must match the noun it describes.

It means something like:

• of improper quality
• of inadequate quality
• not of acceptable quality

This is quite formal. It sounds like the kind of phrase you might see in:

• a complaint
• consumer-protection rules
• a return request
• legal or administrative language

It is less casual than simply saying bad quality.

Yes, this sentence sounds fairly formal or official.

In everyday speech, people might more often say:

• Це неякісний товар. = This is a low-quality product.
• Цей товар поганої якості. = This product is of poor quality.
• Цей товар неякісний. = This product is poor quality / defective.

So товар неналежної якості is correct, but it has a more legal or complaint-style tone.

Yes.

The difference is:

• Це товар неналежної якості = This is a product of inadequate quality
• Цей товар неналежної якості = This product is of inadequate quality

So:

• це identifies something
• цей товар directly means this product

Both are correct, but цей товар is more specific.

This word order is natural and standard.

The noun comes first:

• товар = product

Then the descriptive genitive phrase follows:

• неналежної якості = of inadequate quality

So the structure is:

[noun] + [description in genitive]

This is a normal Ukrainian pattern. It sounds especially natural in formal statements.

A simple pronunciation guide is:

tse to-VAR ne-na-LEZH-no-yi YA-ko-sti

Approximate stresses:

• Це = tse
• товар = to-VAR
• неналежної = ne-na-LEZH-no-yi
• якості = YA-ko-sti

The г sound in Ukrainian is not a hard English g. It is softer, closer to a voiced h-like sound.

Sometimes yes, but it is not exactly the same.

Неналежної якості focuses specifically on quality not meeting the required standard.

So depending on context:

• This is a bad product can work
• but This product is of poor / inadequate quality is closer

If you want to keep the formal nuance, This is a product of inadequate quality is better.