Ova prodavnica prima samo gotovinu.

Because prodavnica is a feminine singular noun, and the demonstrative this has to agree with it.

• ovaj = this, masculine
• ova = this, feminine
• ovo = this, neuter

So:

• ova prodavnica = this store
• ovaj restoran = this restaurant
• ovo selo = this village

Agreement is a very important feature in Serbian.

Yes, prodavnica is a very common and normal word for store or shop.

Depending on context, Serbian also has other words such as:

• radnja = shop, store
• dućan = shop, store, a bit more colloquial or regional in some places
• trgovina = trade, commerce, sometimes also store in certain contexts

For a sentence like this, prodavnica sounds completely natural.

Because gotovinu is the accusative singular form of gotovina.

Here, gotovina means cash, and it is the direct object of the verb prima:

• prima šta? = accepts/receives what?
• gotovinu = cash

So:

• nominative: gotovina
• accusative: gotovinu

This is very common in Serbian: feminine nouns ending in -a often change to -u in the accusative singular.

Examples:

• Imam knjigu. = I have a book.
• Vidim ženu. = I see a woman.
• Prima gotovinu. = It accepts cash.

Prima is the 3rd person singular present tense of primati.

So:

• primati = to receive, to accept
• prima = he/she/it receives, accepts

In this sentence, the subject is ova prodavnica, which is grammatically she/it in Serbian, so prima is the correct form.

A quick present-tense pattern:

• ja primam = I accept
• ti primaš = you accept
• on/ona/ono prima = he/she/it accepts
• mi primamo = we accept
• vi primate = you accept
• oni/one/ona primaju = they accept

Yes. Serbian can also use prihvata, from prihvatati or prihvatiti, which often corresponds very directly to accept.

For example:

• Ova prodavnica prihvata samo gotovinu.

That is also natural.

Still, prima gotovinu is a normal and idiomatic way to say that a business takes cash. It can sound a bit like receives cash or takes cash in English.

So both are possible, but prima works very well here.

Because samo normally goes right before the word or phrase it limits.

Here it limits gotovinu, so the meaning is:

• the store accepts only cash

That is why samo gotovinu is very natural.

Serbian word order is somewhat flexible, but different placements can change emphasis:

• Ova prodavnica prima samo gotovinu. = This store accepts only cash.
• Samo ova prodavnica prima gotovinu. = Only this store accepts cash.
• Ova prodavnica samo prima gotovinu. = possible, but less natural here and could shift emphasis awkwardly

So in this sentence, samo gotovinu is the most straightforward choice.

A rough pronunciation guide is:

• Ova ≈ OH-vah
• prodavnica ≈ proh-dahv-nee-tsah
• prima ≈ PREE-mah
• samo ≈ SAH-moh
• gotovinu ≈ goh-toh-VEE-noo

A full rough guide:

OH-vah proh-dahv-nee-tsah PREE-mah SAH-moh goh-toh-VEE-noo

A few useful pronunciation notes:

• c in Serbian is usually ts
• v is pronounced clearly
• vowels are generally pure and stable, not reduced like in English

Yes, in everyday speech you may hear:

• Ova prodavnica prima samo keš.

Keš means cash and is a common loanword from English. It sounds more colloquial.

By contrast:

• gotovina is more standard and neutral
• keš is more informal

So if you are learning standard Serbian, gotovinu is an excellent word to know, but keš is also very useful in real life.

Yes. Literally, prima often means receives, but in contexts involving stores, restaurants, payments, and tickets, it naturally extends to accepts or takes.

So even if the literal core is receive, the real-world meaning here is:

• the store accepts only cash
• the store takes only cash

This is very normal Serbian usage.

Yes, grammatically Serbian often allows subject omission because the verb form already tells you the person and number.

So:

• Prima samo gotovinu.

can be correct if the context already makes clear what it is.

However, if you are pointing at a specific store or introducing the information clearly, Ova prodavnica prima samo gotovinu is more explicit and natural.

Yes, absolutely.

The sentence clearly communicates that the store does not accept cards or other forms of payment, even though that is not stated explicitly.

It is a full-sentence way to express the same idea as a sign like:

• Samo gotovina = Cash only

So your sentence is a complete, natural way to say that a particular store is cash-only.

In Serbian Cyrillic, it is:

Ова продавница прима само готовину.

Serbian uses both Latin and Cyrillic scripts, and both are standard. The meaning and grammar are exactly the same.