Pročitajte ovaj primer.

Pročitajte is the imperative form of the verb pročitati, which means to read through, to read completely, or simply to read in contexts like instructions.

So in this sentence, pročitajte means read as a command or instruction.

The ending -jte is used here to form the imperative for:

• you (plural) — when speaking to more than one person
• you (formal singular) — when politely addressing one person

So pročitajte can mean:

• Read! when talking politely to one person
• Read! when talking to several people

The informal singular version would be pročitaj.

It can be either.

In Serbian, the same form is used for:

• formal singular you
• plural you

So without more context, Pročitajte ovaj primer. could mean:

• Read this example. said politely to one person
• Read this example. said to several people

This is about aspect, which is very important in Serbian.

• čitati = to read in an ongoing, repeated, or general sense (imperfective)
• pročitati = to read through / finish reading (perfective)

In instructions like Read this example, Serbian often prefers the perfective verb because the idea is to complete the action.

So pročitajte ovaj primer sounds natural for a one-time instruction: Read this example.

Ovaj primer is in the accusative case because it is the direct object of the verb pročitajte.

You are reading what?
→ ovaj primer = this example

For masculine singular nouns that refer to non-living things, the accusative usually looks the same as the nominative.

So:

• nominative: ovaj primer
• accusative: ovaj primer

That is why the form does not change here.

Ovaj means this for a masculine singular noun.

The noun primer is masculine, so the demonstrative must match it in gender, number, and case.

Compare:

• ovaj primer = this example (masculine)
• ova knjiga = this book (feminine)
• ovo pitanje = this question (neuter)

So ovaj is used because primer is masculine singular.

The letter č is pronounced roughly like ch in chocolate, but usually a bit firmer.

So pročitajte sounds approximately like:

• pro-CHI-tai-te

A few pronunciation notes:

• č = a hard ch sound
• j = like y in yes
• aj sounds like eye

So čitaj sounds roughly like CHI-tai.

No, Serbian word order is fairly flexible, but this version is the most neutral and natural for an instruction.

• Pročitajte ovaj primer. = neutral, standard
• Ovaj primer pročitajte. = more marked, with extra emphasis on this example

In textbooks, exercises, and instructions, Pročitajte ovaj primer. is exactly the kind of word order you would expect.

Yes. In standard Serbian, primer is the normal form meaning example.

You may also see primjer in Croatian, Bosnian, and some regional varieties.

So:

• Serbian standard: primer
• Croatian standard: primjer

Both mean the same thing, but primer is the expected form in Serbian.

Yes. Serbian regularly uses both Latin and Cyrillic scripts.

This sentence in Cyrillic is:

Прочитајте овај пример.

It means exactly the same thing as the Latin-script version.