Målgruppen er voksne.

The target group is adults.

Breakdown of Målgruppen er voksne.

• være: to be
• voksen: adult
• målgruppen: the target group

Questions & Answers about Målgruppen er voksne.

What does målgruppen mean, and why is it written as one word?

Målgruppen comes from the noun målgruppe, which means target group or target audience.

It is written as one word because Norwegian usually writes compound nouns as a single word:

• mål = target, goal
• gruppe = group

So målgruppe literally means target group, and målgruppen means the target group.

Why is there no separate word for the?

Because Norwegian usually puts the definite article at the end of the noun instead of using a separate word before it.

So:

• målgruppe = target group
• målgruppen = the target group

The ending -en is the definite ending here.

Is målgruppen singular or plural?

It is grammatically singular.

Even though a target group contains many people, the word målgruppe itself is one group, so Norwegian treats it as a singular noun.

That is very similar to English expressions like the group, the team, or the audience.