Ich mag diese Farbe.

I like this color.

Breakdown of Ich mag diese Farbe.

• ich: I
• diese: this
• mögen: to like
• die Farbe: the color

Questions & Answers about Ich mag diese Farbe.

What does the verb mag mean, and how is it related to mögen?

Mag is the first‑person singular present tense form of the verb mögen, which means to like. In other words, when you say ich mag, you literally say “I like.” The full present‑tense conjugation of mögen is:

• ich mag
• du magst
• er/sie/es mag
• wir mögen
• ihr mögt
• sie/Sie mögen

Why is it diese Farbe and not dieser Farbe or dieses Farbe?

The word diese is a demonstrative determiner and must agree in gender, number, and case with Farbe.

• Farbe is a feminine noun.
• In the accusative case (because it’s the direct object of mag), the feminine demonstrative remains diese.

For reference, the demonstrative for feminine would be:

• Nominative: diese
• Accusative: diese
• Dative: dieser
• Genitive: dieser

Which case is diese Farbe, and why?

Diese Farbe is in the accusative case because it is the direct object of the verb mögen. In German, the thing you like (the object of “like”) takes the accusative case.
Example of cases with die Farbe:

• Nominative: die Farbe (subject)
• Accusative: die Farbe (direct object)
• Dative: der Farbe (indirect object)
• Genitive: der Farbe (possession)

Why is the word order Ich mag diese Farbe and not Ich diese Farbe mag?

German main clauses follow the V2 word order rule, meaning the finite verb (here mag) must occupy the second position.

1. Ich (1st element)
2. mag (2nd element, the verb)
3. diese Farbe (rest of the sentence)

If you place diese Farbe first (for emphasis), you’d say:
Diese Farbe mag ich.
Here diese Farbe is in the first position, mag remains second, and ich moves to position three.

How would you turn this into a yes/no question in German?

To make a yes/no question, invert the subject and the verb so that the verb is first:

• Magst du diese Farbe? (Do you like this color?)

Notice magst instead of mag, because you’re addressing du, so you use the second‑person singular form of mögen.

What’s the difference between ich mag and mir gefällt?

Both express liking, but they use different grammar:

• ich mag
  • accusative:
    
    • Ich mag diese Farbe.
    • Direct object in accusative (diese Farbe).
• mir gefällt
  • dative:
    
    • Mir gefällt diese Farbe. (This color pleases me.)
    • The person is in dative (mir), the thing remains nominative (diese Farbe) because gefallen takes a dative experiencer.

Could you use a stronger word than mag for liking the color?

Yes, you can use lieben (“to love”) for very strong liking, but it’s less common for colors. For example:

• Ich liebe diese Farbe
  However, German speakers often stick with mag or gefällt mir, reserving lieben for people, experiences, or very strong preferences.

How do you pronounce Ich and the “ch” sound in mag or ich?

• Ich is pronounced [ɪç], where ch is the “ich‑Laut,” a soft fricative made with the middle of the tongue raised toward the hard palate.
• After back vowels (a, o, u), German uses the “ach‑Laut” , but in mag it’s not pronounced —the “g” is a voiced stop [g], so mag is [maːk].
  Tips:
  • Practice ich in front of a mirror, raising your tongue.
  • For ach (as in Bach), try pushing air through the back of your throat.