Der Festpreis steht auf dem Preisschild.

Festpreis means fixed price: a price that is set and not negotiable.

It is made up of:

• fest = fixed, firm
• Preis = price

So der Festpreis is the fixed price.

Because Preis is a masculine noun in German: der Preis.

In compound nouns, the last part usually determines the gender. Since the last part is Preis, the whole word is also masculine:

• der Preis
• der Festpreis

Yes, stehen literally means to stand, but in German it is also very commonly used to mean that something is written, printed, or stated somewhere.

So in this sentence:

• Der Festpreis steht auf dem Preisschild.

it means:

• The fixed price is written on the price tag.

This is very natural German.

Other similar examples:

• Das steht in der Zeitung. = That is written in the newspaper.
• Was steht auf dem Schild? = What does the sign say?

Because auf is a preposition that can take either the accusative or the dative, depending on the meaning.

Here it expresses location: the fixed price is on the price tag, not moving onto it. So German uses the dative.

• das Preisschild = the price tag
• dative singular: dem Preisschild

So:

• auf dem Preisschild = on the price tag

Auf das Preisschild would be used if there were movement toward the price tag.

For example:

• Ich schreibe den Preis auf das Preisschild. = I write the price onto the price tag.

Compare:

• Der Preis steht auf dem Preisschild. = The price is on the price tag. → location → dative
• Ich klebe einen Aufkleber auf das Preisschild. = I stick a sticker onto the price tag. → movement/direction → accusative

It is in the nominative case, because it is the subject of the sentence.

You can ask:

• Was steht auf dem Preisschild?
• Der Festpreis steht auf dem Preisschild.

So:

• der Festpreis = nominative
• dem Preisschild = dative

The noun is das Preisschild. Like many German nouns, its gender just has to be learned, but there is also a structural reason:

It is a compound made from:

• Preis = price
• Schild = sign, label, tag

The final part is Schild, and das Schild is neuter, so:

• das Preisschild

Again, the last part of a compound usually determines the gender.

They are similar, but not always exactly the same.

• das Preisschild = price tag / price label
• das Etikett = label / tag

Preisschild specifically refers to something showing the price.
Etikett is more general and could be any label, such as on clothing or a bottle.

In German, all nouns are capitalized.

So in this sentence:

• Festpreis
• Preisschild

are capitalized because they are nouns.

This is a standard rule in German spelling.

Yes, that is grammatically correct and understandable.

• Der Festpreis ist auf dem Preisschild. = The fixed price is on the price tag.
• Der Festpreis steht auf dem Preisschild. = The fixed price is written on the price tag.

Using steht sounds a bit more natural when talking about text or printed information, because it specifically suggests that the information is written there.

The basic word order is:

• Der Festpreis = subject
• steht = verb
• auf dem Preisschild = prepositional phrase

So the structure is:

• Subject + verb + location

This is a normal German main-clause pattern, where the finite verb is in second position:

• Der Festpreis | steht | auf dem Preisschild

A rough pronunciation guide is:

• Preisschild ≈ PRICE-shilt

A few notes:

• Preis sounds like English price
• sch in German sounds like English sh
• d at the end of Schild is often pronounced more like t

So it sounds close to PRICE-shilt.

Yes. In many contexts, Festpreis can suggest that the price is firm and not open to bargaining.

For example, in ads or private sales:

• Festpreis can imply: this is the final price; no negotiation

So depending on context, it can mean:

• fixed price
• firm price
• non-negotiable price

Not very naturally.

A word-for-word translation would be something like:

• The fixed price stands on the price tag.

That is understandable, but not natural English. A natural translation would be:

• The fixed price is on the price tag.
• The fixed price is written on the price tag.

This is a good example of why German stehen should not always be translated literally as stand.