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Learn Hardcore Catalan: El servei d'atenció al client obre avui. - Customer service opens today.

Hardcore Catalan
/Tracking and returning an online purchase
/El servei d'atenció al client obre avui.

El servei d'atenció al client obre avui.

El servei d'atenció al client obre avui.

Customer service opens today.

Breakdown of El servei d'atenció al client obre avui.

el servei d'atenció al client

the customer service

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Questions & Answers about El servei d'atenció al client obre avui.

Why is it d'atenció and not de atenció?

Because de becomes d' before a word that begins with a vowel. This is very common in Catalan.

de + atenció → d'atenció

It works much like elision in French. So servei d'atenció literally means something like service of assistance/attention.

What does al mean in al client?

Al is a contraction of a + el.

a = to / for
el = the
al = to the / for the

So:

atenció al client = attention/service for the customer

This contraction is very common in Catalan, just like:

del = de + el

Why is client singular? Why not clients?

Catalan often uses the singular in expressions where English may use a more general noun, especially in set phrases.

So atenció al client is a standard expression meaning customer service or service for customers in general. It does not mean only one specific customer is being helped.

You could also find plural forms in other contexts, but atenció al client is the usual fixed phrase.

What form is obre?

Obre is the third person singular present tense of the verb obrir (to open).

So:

jo obro = I open
tu obres = you open
ell/ella obre = he/she/it opens

Here, the subject is El servei d'atenció al client, which is singular, so the verb must also be singular:

El servei ... obre = The service ... opens / is open

Does obre avui mean opens today or is open today?

It can often be understood as opens today, but in real usage it may also imply is opening today or will open today, depending on context.

Catalan present tense is often used where English might use:

simple present: opens
present progressive: is opening
sometimes even near-future: opens today / will open today

So the exact English wording depends on the situation, but the Catalan form obre is completely natural here.

Is servei d'atenció al client a fixed expression?

Yes, very much so. It is a standard way to say customer service.

Literally, the parts are:

servei = service
d'atenció = of assistance/attention
al client = to the customer

But as a whole, it functions like one unit meaning customer service department, customer support, or customer service depending on context.

Can avui go in a different place in the sentence?

Yes. Avui means today, and Catalan allows some flexibility with adverb placement.

You can say:

El servei d'atenció al client obre avui.
Avui obre el servei d'atenció al client.

Both are grammatical, but the emphasis changes slightly.

... obre avui puts the time information at the end.
Avui obre ... emphasizes today more strongly.

The version you were given is neutral and natural.

Why is it El servei and not La servei?

Because servei is a masculine singular noun in Catalan.

So it takes:

el = masculine singular the

Not:

la = feminine singular the

This is something learners just have to memorize with the noun:

el servei
el client
l'atenció is actually feminine, but because it begins with a vowel, la becomes l'

Why isn't there an article before atenció?

There could be one in other contexts, but in this expression Catalan normally uses servei d'atenció al client without it.

That is because d'atenció al client works as a complement describing what kind of service it is. In English, we also often do this without an article in compound expressions, as in customer service rather than service of the customer attention.

So here the most natural form is:

servei d'atenció al client

not usually:

servei de l'atenció al client

How is El servei d'atenció al client obre avui pronounced?

A simple learner-friendly pronunciation guide would be:

el ser-VEI da-ten-see-O al klee-ENT O-breh uh-VUI

A few useful notes:

servei has stress on the last syllable: ser-VEI
atenció has stress on the final syllable: ten-see-O
client is usually pronounced as two syllables: klee-ENT
avui is stressed on the second syllable: uh-VUI

Pronunciation varies somewhat by dialect, but this will guide you well.

Could I also say El servei al client obre avui?

You might be understood, but it is less standard if you specifically mean customer service as a department or service desk.

The usual expression is:

servei d'atenció al client

This is the idiomatic way to refer to customer service.
Servei al client can appear in some contexts, but it does not sound as fixed or as standard for this meaning.

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