7.7.1 Cloth, Factories, and Slavery: The Rise of Industrialism

In the early 1700s, small-scale sheepherders were producing raw wool throughout the British countryside. As large-scale cloth manufacturing was limited in England at the time, traders exported much of that raw wool to European countries such as the Netherlands, where it was processed into cloth. A general rule in economics is that selling raw materials is not nearly as profitable as processing them into commodities to sell to consumers. Envious of European textile processing, British manufacturers sought to greatly expand local processing of British wool into cloth for export. As British manufacturers bought more and more wool, the price of wool skyrocketed. Large British landholders began to evict small-scale peasants from their land so that they could expand their own sheep herds to take advantage of the rising price of wool.

Landless people flooded into British cities looking for work around the same time that manufacturers were looking for a cheap source of wage labor to process wool into cloth in the new factories. The drive to increase productivity while lowering production costs prompted several key technological innovations, such as the large-scale use of water mills and, later, the steam engine to power these factories. Moreover, new techniques for managing the labor force emerged, such as the clock-regulated workday and sets of work rules known as shop-floor discipline. The twin forces of technological innovation and labor management (some would call it exploitation) stimulated similar shifts toward mass production of cotton cloth, pottery, and metals.

By the mid-1800s, the entire economy of England was completely transformed, now dominated by the mass production of commodities in factories for export all over the world. This model of industrial manufacturing of mass commodities spread across western Europe, reshaping urban national economies in the Netherlands, Germany, France, and beyond.

Soon, these burgeoning industries had outgrown local supplies of raw materials for their factories and started looking for additional sources of cotton, sugar, tea, tobacco, and other materials that could be processed into commodities. One solution was found in the expansion of the African slave trade in the 1700s and the use of enslaved persons on plantations in the New World to produce raw materials to supply the factories in England.

That is a lot of history, and this is an anthropology textbook, but it is important to know why European societies shifted to industrial production in the 1700s. It was not because it provided a better way of life for the majority of people but because it generated stupendous profits for classes of large landowners, factory owners, and transnational traders. For peasants kicked off their land and forced to live in squalor in urban slums, working 14-hour days under the harsh discipline of the shop steward, this was not progress. For enslaved persons abducted from their homes and shipped to a foreign land, worked to death under threat of the lash, this was not progress. For a class of European consumers eager for fancy new clothes and tasty new foods, perhaps it seemed like progress.

In fact, the modern industry of advertising was invented during this time to tell people that it was progress. Advertising was necessary to stimulate the consumption of all the mass-produced commodities created by European manufacturers. From a holistic perspective, the notions of progress and development that emerged in 19th-century Europe went hand in hand with the demands of the industrial economy, providing rationales for the new forms of conflict and domination.