Visual anthropology is a subfield of anthropology and itself a form of anthropological inquiry. It includes the study of art as represented in photography and film. The field largely arose with the invention of the camera, as anthropologists started to document Indigenous groups of the time on film. Some of the best-known figures in the field of visual anthropology are Edward Curtis, whose images of Native Americans are discussed in detail in Chapter 19: Indigenous Anthropology, and Robert Flaherty, whose 1922 film Nanook of the North is frequently shown in introductory anthropology courses as an early example of documentary filmmaking.
While visual anthropology is often confused with ethnographic film, tfilm representations are only a small part of what the subfield encompasses. Visual anthropology is the study of all visual representations produced by human cultures, including dances, plays, and collections of art, from the beginning of time. In recent times, it has become a standard practice to use visual arts to articulate one’s feelings, thoughts, and interpretations of things seen, heard, and witnessed. Many cultures practice visual arts and use them in a variety of scenarios. They may be used to capture a certain mood, a cultural trend, or a historical event.
As mentioned above, film and photography played a major role in the development of visual anthropology as a field. Film can be used to capture images of art, such as cave paintings, sculptures from Roman times, or modern-day theater. Further, film itself has become an important form of art. Film provides an artistic representation of the human experience as seen by its directors, performers, editors, and all who contributed to its development.
The field of visual anthropology has had a significant impact on how anthropologists look at art. It also has become a driving force in how anthropologists view sociodemographic evolution, or the evolution of human societies with respect to combinations of social and demographic factors. The visual anthropology of art transcends generations, centuries, cultures, and other delineating categorical definitions. Consider Figure 16.5, which depicts tourists in the French Louvre, crowding around and photographing Leonardo da Vinci’s famous painting the Mona Lisa. This photograph portrays the dimensions and complexity of the anthropology of art. It transcends the time of the Mona Lisa and is itself an expression of the human experience in a more recent time, including how humans relate to visual artifacts from an older time in history.
Because of its age, the Mona Lisa image is in the public domain and can be copied and reproduced anywhere. The painting has become the subject of many parodies or memes. A meme is an image, video, piece of text, etc., typically humorous in nature, that is copied and spread rapidly by internet users, often with slight variations. The prolific production of memes of the Mona Lisa has kept the image relevant in society over a long period of time. Read more on the memes that have been created of the Mona Lisa here. Have We Over-Hyped the Mona Lisa?
The content of this course has been taken from the free Anthropology textbook by Openstax