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Anthropology

<OpenstaxParagraph>
	In the 1970s, film scholars developed the concept of <OpenstaxTerm>the gaze</OpenstaxTerm> to refer both to specific ways that viewers look at images of other people in visual media and to the gazes of those depicted within the images. <OpenstaxTerm>Gaze theory</OpenstaxTerm> attempts to understand what it means to view people and events through mass media.
</OpenstaxParagraph>
<OpenstaxParagraph>
	Two key features of the gaze are important to this goal. First, the object being gazed at (the person or people in the image) is not aware of the viewer. This makes the gaze <OpenstaxTerm>voyeuristic</OpenstaxTerm>, like an anonymous peeping Tom looking through a window into a house. The gazer knows what is going, on but the people in the house (or the image) do not know they’re being watched. Second, and because of the first point, the gaze implies a psychological relationship of power; the watching person has the power to scrutinize, analyze, and judge the watched people. The watcher can manipulate the perspective and conditions of watching. The watcher reserves the power to make sense of the image and to use the image however they please—for knowledge, pleasure, or criticism.
</OpenstaxParagraph>
<OpenstaxParagraph>
	British film theorist Laura <OpenstaxTerm>Mulvey</OpenstaxTerm> (1975) used the concept of the gaze to develop a feminist approach to film studies. The <OpenstaxTerm>male gaze</OpenstaxTerm> describes how men look at women through any visual medium and even in everyday life. Beauty culture in western Europe and the United States positions women as objects to be gazed upon by men (and other women). Media scholars argue that women come to view themselves through the gaze of others, particularly men, who evaluate the attractiveness and desirability of their bodies. Thus, rather than experiencing her selfhood directly, a woman’s self-image is routed through the male gaze.
</OpenstaxParagraph>
<OpenstaxParagraph>
	The concept of the gaze is also used to think about other sociocultural power relations, particularly the historical processes of imperialism and colonialism. In the colonial period, the desire for conquest motivated strategic ways of gazing at cultural others. Through forms of media and image making developed in the 19th and early 20th centuries, Europeans developed an <OpenstaxTerm>imperial gaze</OpenstaxTerm>, positioning themselves as viewers of non-Western peoples. In the visual practices of empire, such as surveys and documentary photography, the lands and peoples were scrutinized, subjected to the domineering eye of European colonizers. The depictions of non-Western peoples in <OpenstaxEm>National Geographic</OpenstaxEm> are current manifestations of the imperial gaze.
</OpenstaxParagraph>

15.4.1 The Gaze of Photography

1 What Is Anthropology?

1.1 The Study of Humanity, or "Anthropology Is Vast"

1.1.1 The Heart of Anthropology: Central Narrative and Commitments

1.1.2 Central Commitment #1: Exploring Sociocultural Diversity

1.1.3 Central Commitment #2: Understanding How Societies Hold Together

1.1.4 Central Commitment #3: Examining the Interdependence of Humans and Nature

1.2 The Four-Field Approach: Four Approaches within the Guiding Narrative

1.2.1 Biological Anthropology

1.2.2 Archaeology

1.2.3 Cultural Anthropology

1.2.4 Linguistic Anthropology

1.2.5 How the Four Fields Work Together: The Example of Race

1.3 Overcoming Ethnocentrism

1.3.1 Enculturation and Ethnocentrism

1.3.2 Primitivism and Orientalism

1.4 Western Bias in Our Assumptions about Humanity

1.4.1 Primitivism and Orientalism in Popular Culture

1.4.2 The Bias of Backwardness

1.5 Holism, Anthropology’s Distinctive Approach

1.5.1 Society as an Integrated Whole

1.5.2 Sources of Contradiction, Conflict, and Change

1.6 Cross-Cultural Comparison and Cultural Relativism

1.6.1 Relativism Is Not “Anything Goes”

1.6.2 Morality, Activism, and Cultural Relativism

1.7 Reaching for an Insider’s Point of View

1.7.1 The Challenge of Representing Others

1.7.2 Collaborative Methods of Representation

1.7.3 Working across Cultures toward Common Goals

1.7.4 Suggested Readings

2 Methods: Cultural and Archaeological

2.1 Archaeological Research Methods

2.1.1 Archaeological Techniques

2.1.2 Archaeological Dating Methods

2.2 Conservation and Naturalism

2.2.1 Early Efforts

2.2.2 Salvage Anthropology

2.2.3 Museum Collections

2.2.4 Interpretation and Voice

2.3 Ethnography and Ethnology

2.3.1 The Development of Ethnography and Ethnology

2.3.2 Perspective and Interpretation in Ethnography

2.4 Participant Observation and Interviewing

2.4.1 Participant Observation

2.4.2 Interviewing Informants

2.4.3 Ethical Considerations

2.5 Quantitative and Qualitative Analysis

2.5.1 Differences between Quantitative and Qualitative Information

2.5.2 Modeling

2.5.3 The Science of Anthropology

2.6 Collections

2.6.1 Archives

2.6.2 Three-Dimensional Collections

2.6.3 Ownership

2.6.4 Suggested Readings

3 Culture Concept Theory: Theories of Cultural Change

3.1 The Homeyness of Culture

3.2 The Winkiness of Culture

3.3 The Elements of Culture

3.3.1 Culture Is What We Make

3.3.2 Culture Is What We Do

3.3.3 Culture Is What We Think

3.4 The Aggregates of Culture

3.4.1 Symbols

3.4.2 Ritual

3.4.3 Social Structure

3.5 Modes of Cultural Analysis

3.5.1 Evolution, Adaptation, and Historical Particularism

3.5.2 Functionalism

3.5.3 Structuralism

3.5.4 Ontology

3.6 The Paradoxes of Culture

3.6.1 Paradox 1: Culture Is Continuous, but It Changes

3.6.2 Paradox 2: Culture Is Bounded but Mobile

3.6.3 Paradox 3: Culture Is Consensual but Contested

3.6.4 Paradox 4: Culture Is Shared, but It Varies

3.6.5 Suggested Readings

4 Biological Evolution and Early Human Evidence

4.1 What Is Biological Anthropology?

4.1.1 Looking to the Deep Past

4.1.2 Exploring What It Means to Be Human

4.2 What’s in a Name? The Science of Taxonomy

4.2.1 Defining the Science of Taxonomy

4.2.2 Defining a Species

4.3 It’s All in the Genes! The Foundation of Evolution

4.3.1 The Units of Life

4.3.2 Gregor Mendel and the Laws of Heredity

4.3.3 Mendelian Inheritance in Humans

4.4 Evolution in Action: Past and Present

4.4.1 Early Evolutionists and the Fixity of Species

4.4.2 Charles Darwin’s Role in Changing Views of the Natural World

4.4.3 Understanding Darwin’s Theory of Natural Selection

4.5 What Is a Primate?

4.5.1 What Is a Primate?

4.5.2 Primate Behavioral Variation

4.5.3 Explaining Primate Success

4.5.4 Primate Classification and Taxonomy

4.6 Origin of and Classification of Primates

4.6.1 Understanding Concepts of Time

4.6.2 Fossils and Dating Methods

Question	Answer
a set of conventions for how people in imperial or colonizing societies view the people and landscapes of subjugated territories.	imperial gaze
a set of conventions for how men look at women.	male gaze
a specific mode of looking at images shaped by the identities of viewer and viewed.	the gaze
describes a gaze aimed at people who do not know they are being viewed.	voyeuristic