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Anthropology

<OpenstaxParagraph>
	Most people, when they think about food, consider it a local, individual choice based on personal preferences and economic possibilities. But food is a global commodity marketed by transnational corporations, health institutes, advertising campaigns, and subtle and not-so-subtle cultural messaging through global media such as movies, television, and online video. Most often, what people choose to eat is based on underlying structures that determine availability and cost. While there are now hothouse businesses growing year-round fruits and vegetables, affordability often prohibits everyone from having access to fresh, ripe foods. Instead, mainstream grocery stores most often stock foods imported across long distances. Most fruits and vegetables sold in the grocery store were harvested unripe (and often tasteless) so that they would last the days and weeks between harvesting and purchase.
</OpenstaxParagraph>
<OpenstaxFigure id="fig-00001" src="https://openstax.org/apps/archive/20240226.174525/resources/7877c232886cabde53cd47a1f786ce6ba9ed47a8" alt="A port scene showing a huge crane lifting hundreds of pallets onto a ship." mediaType="image/jpeg" width="800" height="551" />
<OpenstaxFigureText width="800">
	<strong>Figure 14.13</strong> Pallets of fruit being loaded on deck for shipment overseas. Most commercial fruits are harvested before they are ripe so that they will not spoil before arriving at a supermarket, often far from where they were picked. (credit: Dr. Karl-Heinz Hochhaus/Wikimedia Commons, CC BY 3.0)
</OpenstaxFigureText>
<OpenstaxParagraph>
	In her work on food and globalization, anthropologist and food studies specialist Lynne <OpenstaxTerm>Phillips</OpenstaxTerm> points out the “crooked pathways” (2006, 38) that food takes to become a global commodity. Increasingly affected by transnational corporations, food today is marketed for endlessly higher profits. Food no longer goes simply from producer to consumer. There are many turns along the way.
</OpenstaxParagraph>
<OpenstaxParagraph>
	Food globalization has numerous effects on our daily lives:
</OpenstaxParagraph>
<OpenstaxUl>
	<OpenstaxLi>
		The food chains from producers to consumers are increasingly fragile as a small number of transnational corporations provide the basic foods that we eat daily. Failures in this food chain might come from contamination during production or breaks in the supply chain due to climate crises, tariffs, or trade negotiations between countries. Our dependence on global food chains makes the food supply to our communities more vulnerable to disruption and scarcity.
	</OpenstaxLi>
	<OpenstaxLi>
		Our food cultures are less diverse and tend to revolve around a limited number of mass-produced meats or grains. With the loss of diversity, there is an accompanying loss not only of food knowledge but also of nutrition.
	</OpenstaxLi>
	<OpenstaxLi>
		As foods become more globalized, we are increasingly dependent on food additives to enhance the appearance and taste of foods and to ensure their preservation during the long journey from factory farm to table. We are also increasingly exposed to steroids, antibiotics, and other medicines in the meat we eat. This exposure poses health risks to large numbers of people.
	</OpenstaxLi>
	<OpenstaxLi>
		As plants and animals are subjected to ever more sophisticated forms of genetic engineering, there is an increasing monopoly on basic food items, allowing transnational companies to affect regulatory controls on food safety. As corporate laboratories develop patented seeds (such as the Monsanto Corporation’s genetically engineered corn) that are super-producers and able to withstand challenges such as harsh climate conditions and disease, growers become dependent on the seed sold by these corporations. No longer able to save seed from year to year, growers have little choice but to pay whatever price these corporations choose to charge for their genetic material.
	</OpenstaxLi>
	<OpenstaxLi>
		Factory farming of all types, but especially large-scale animal farms, are major contributors to global warming. Not only do they produce large amounts of water and air pollution and contribute to worldwide deforestation, but as more and more forest is turned into pasture, the sheer number of livestock contributes significant levels of greenhouse gases that lead to global warming. Worldwide, livestock account for around 14.5 percent of global greenhouse gas emissions (Quinton 2019).
	</OpenstaxLi>
</OpenstaxUl>
<OpenstaxParagraph>
	Food has long been an international commodity, even during the 17th and 18th centuries, when traders sought spice and trade routes connecting Europe and Asia. Today, however, food has become transnational, with production sometimes spanning many different countries and fresh and processed foods moving long distances from their original harvest or production. Because these migrating foods must be harvested early or packaged with preservatives that we may not know or even be able to pronounce, there has been a parallel development in local food movements, organic food movements, and farm-to-table establishments as people see the dangers of food globalization. In the very popular <OpenstaxEm>The Omnivore’s Dilemma: A Natural History of Four Meals</OpenstaxEm> (2006), American author and food journalist Michael <OpenstaxTerm>Pollan</OpenstaxTerm> advocates that people should know the identity of the foods they eat and should make every effort to eat locally sourced products. Shortly after the book’s publication, chef and author Jessica <OpenstaxTerm>Prentice</OpenstaxTerm> coined the term <OpenstaxTerm>locavore</OpenstaxTerm> to refer to those who eat locally and know the origins of their foods. In 2007, <OpenstaxEm>locavore</OpenstaxEm> was chosen as the New Oxford American Dictionary word of the year.
</OpenstaxParagraph>

14.4.1 Globalization of Food

1 What Is Anthropology?

1.1 The Study of Humanity, or "Anthropology Is Vast"

1.1.1 The Heart of Anthropology: Central Narrative and Commitments

1.1.2 Central Commitment #1: Exploring Sociocultural Diversity

1.1.3 Central Commitment #2: Understanding How Societies Hold Together

1.1.4 Central Commitment #3: Examining the Interdependence of Humans and Nature

1.2 The Four-Field Approach: Four Approaches within the Guiding Narrative

1.2.1 Biological Anthropology

1.2.2 Archaeology

1.2.3 Cultural Anthropology

1.2.4 Linguistic Anthropology

1.2.5 How the Four Fields Work Together: The Example of Race

1.3 Overcoming Ethnocentrism

1.3.1 Enculturation and Ethnocentrism

1.3.2 Primitivism and Orientalism

1.4 Western Bias in Our Assumptions about Humanity

1.4.1 Primitivism and Orientalism in Popular Culture

1.4.2 The Bias of Backwardness

1.5 Holism, Anthropology’s Distinctive Approach

1.5.1 Society as an Integrated Whole

1.5.2 Sources of Contradiction, Conflict, and Change

1.6 Cross-Cultural Comparison and Cultural Relativism

1.6.1 Relativism Is Not “Anything Goes”

1.6.2 Morality, Activism, and Cultural Relativism

1.7 Reaching for an Insider’s Point of View

1.7.1 The Challenge of Representing Others

1.7.2 Collaborative Methods of Representation

1.7.3 Working across Cultures toward Common Goals

1.7.4 Suggested Readings

2 Methods: Cultural and Archaeological

2.1 Archaeological Research Methods

2.1.1 Archaeological Techniques

2.1.2 Archaeological Dating Methods

2.2 Conservation and Naturalism

2.2.1 Early Efforts

2.2.2 Salvage Anthropology

2.2.3 Museum Collections

2.2.4 Interpretation and Voice

2.3 Ethnography and Ethnology

2.3.1 The Development of Ethnography and Ethnology

2.3.2 Perspective and Interpretation in Ethnography

2.4 Participant Observation and Interviewing

2.4.1 Participant Observation

2.4.2 Interviewing Informants

2.4.3 Ethical Considerations

2.5 Quantitative and Qualitative Analysis

2.5.1 Differences between Quantitative and Qualitative Information

2.5.2 Modeling

2.5.3 The Science of Anthropology

2.6 Collections

2.6.1 Archives

2.6.2 Three-Dimensional Collections

2.6.3 Ownership

2.6.4 Suggested Readings

3 Culture Concept Theory: Theories of Cultural Change

3.1 The Homeyness of Culture

3.2 The Winkiness of Culture

3.3 The Elements of Culture

3.3.1 Culture Is What We Make

3.3.2 Culture Is What We Do

3.3.3 Culture Is What We Think

3.4 The Aggregates of Culture

3.4.1 Symbols

3.4.2 Ritual

3.4.3 Social Structure

3.5 Modes of Cultural Analysis

3.5.1 Evolution, Adaptation, and Historical Particularism

3.5.2 Functionalism

3.5.3 Structuralism

3.5.4 Ontology

3.6 The Paradoxes of Culture

3.6.1 Paradox 1: Culture Is Continuous, but It Changes

3.6.2 Paradox 2: Culture Is Bounded but Mobile

3.6.3 Paradox 3: Culture Is Consensual but Contested

3.6.4 Paradox 4: Culture Is Shared, but It Varies

3.6.5 Suggested Readings

4 Biological Evolution and Early Human Evidence

4.1 What Is Biological Anthropology?

4.1.1 Looking to the Deep Past

4.1.2 Exploring What It Means to Be Human

4.2 What’s in a Name? The Science of Taxonomy

4.2.1 Defining the Science of Taxonomy

4.2.2 Defining a Species

4.3 It’s All in the Genes! The Foundation of Evolution

4.3.1 The Units of Life

4.3.2 Gregor Mendel and the Laws of Heredity

4.3.3 Mendelian Inheritance in Humans

4.4 Evolution in Action: Past and Present

4.4.1 Early Evolutionists and the Fixity of Species

4.4.2 Charles Darwin’s Role in Changing Views of the Natural World

4.4.3 Understanding Darwin’s Theory of Natural Selection

4.5 What Is a Primate?

4.5.1 What Is a Primate?

4.5.2 Primate Behavioral Variation

4.5.3 Explaining Primate Success

4.5.4 Primate Classification and Taxonomy

4.6 Origin of and Classification of Primates

4.6.1 Understanding Concepts of Time

4.6.2 Fossils and Dating Methods