Chinese (Mandarin)

Spanish

English

Hindi

Arabic (Modern Standard)

Portuguese

Bengali

Russian

Japanese

Punjabi

German

Javanese

Malay

Telugu

Vietnamese

Korean

French

Marathi

Tamil

Urdu

Turkish

Italian

Chinese, Yue / Cantonese

Thai

Gujarati

Chinese, Jin

Chinese, Min Nan

Dari

Farsi

Polish

Pashto

Kannada

Chinese, Xiang

Malayalam

Sundanese

Hausa

Odia

Burmese

Chinese, Hakka

Ukrainian

Bihari, Bhojpuri

Tagalog

Yoruba

Bihari, Maithili

Uzbek

Sindhi

Amharic

Fula

Romanian

Oromo

Igbo

Azerbaijani

Chinese, Gan

Dutch

Kurdish, Central

Kurdish, Northern

Kurdish, Southern

Malagasy

Lahnda, Saraiki

Nepali

Sinhalese

Chittagonian

Zhuang

Khmer

Turkmen

Assamese

Madurese

Somali

Marwari

Bihari, Magahi

Haryanvi

Hungarian

Chhattisgarhi

Greek

Chewa

Dakhini

Akan, Twi

Akan, Fante

Kazakh

Chinese, Min Bei

Sylheti

Zulu

Czech

Kinyarwanda

Marwari, Dhundhari

Haitian Creole

Chinese, Min Dong

Ilocano

Quechua

Kirundi

Swedish

Hmong

Shona

Uyghur

Hiligaynon

Mossi

Xhosa

Belarusian

Balochi

Anthropology

<OpenstaxParagraph>
	As the connections and interactions between communities, states, countries, and continents have intensified, a global network of linked forces and institutions known as globalization has emerged. Unlike earlier worldwide movements, <OpenstaxTerm>globalization</OpenstaxTerm> tends to be decentered, meaning it is not controlled by any particular nation-state or cultural group. Emerging from earlier worldwide historical movements pertaining to exploration, colonialism, and capitalism, globalization has exceeded them with its reach and has created a worldwide interdependence far more intense and transformative on a global scale than anything ever before seen in human history. It involves all aspects of our lives (e.g., political, economic, social, and religious), and it has no center or origin point. Changes and interactions occur within a dynamic and seemingly arbitrary field of connections among people, ideas, countries, and technologies.
</OpenstaxParagraph>
<OpenstaxParagraph>
	Globalization causes the movement of people, resources, and ideas in various ways. Not only do people migrate for work and travel, but they also share ideas and technology, resulting in cultures and populations that are no longer restricted and contained by geographical boundaries. These globalized cultures and networks have changed the way that anthropologists think about culture. Culture is no longer solely attached to a local place and community; rather, it is diffuse and possibly widespread, due to the complicating forces of globalization.
</OpenstaxParagraph>
<OpenstaxParagraph>
	One of the early scholars of globalization is Indian American anthropologist Arjun <OpenstaxTerm>Appadurai</OpenstaxTerm>. His research is grounded in the idea of a new global <OpenstaxEm>cultural</OpenstaxEm> economy that traffics in multiple simultaneous flows of material goods, ideas, images, and people, reminding us that global movements and transformations affect every one, whether or not we actually change the nation or community in which we live. Within globalization, local and global communities are deeply intertwined in fluid and dynamic relationships of mutual influence. These interconnections sometimes lead to unpredictable outcomes. Appadurai (1990) identifies five different global cultural flows, tagging each with the suffix <OpenstaxTerm>-<OpenstaxEm>scapes</OpenstaxEm></OpenstaxTerm> to call attention to the fluidity and multiple ways of viewing these flows:
</OpenstaxParagraph>
<OpenstaxUl>
	<OpenstaxLi>
		<OpenstaxEm>Ethnoscapes</OpenstaxEm>: the flow of new ideas and new ways of living created by the ongoing migration of people—whether tourists, immigrants, refugees, exiles, guest workers, or other groups—across cultures and borders. As just one example, the descendants of the Zainichi Koreans who immigrated to Japan following World War II have established Korean schools and a Korean university in Japan.
	</OpenstaxLi>
	<OpenstaxLi>
		<OpenstaxEm>Technoscapes</OpenstaxEm>: the worldwide movement of technology, both equipment and information, as well as the multinational origins and manufacturing process of technology along a global assembly line. One example is an iPhone, which has component parts and a manufacturing process that involves many different places.
	</OpenstaxLi>
	<OpenstaxLi>
		<OpenstaxEm>Financescapes</OpenstaxEm>: the movement of money and capital through currency markets, national stock exchanges, and commodity speculations. The funds of even the most local investors are intermingled and invested on the global market.
	</OpenstaxLi>
	<OpenstaxLi>
		<OpenstaxEm>Mediascapes</OpenstaxEm>: the various types of media representations that influence the way we experience our world. These are “image-centered, narrative-based . . . strips of reality” (Appadurai 1990, 299) diffused through digital media, magazines, television, and film, introducing characters and plots across cultural settings and meanings.
	</OpenstaxLi>
	<OpenstaxLi>
		<OpenstaxEm>Ideoscapes</OpenstaxEm>: the flow and interaction of ideas and ideologies. Appadurai describes ideoscapes as “terminological kaleidoscopes” (1990, 301) in which words and ideas carrying political and ideological meanings are trafficked across cultures. In this process, their meanings become increasingly amorphous and obscured. One example is the political change that resulted from a reawakening of democratic movements in the Middle East in the 2010s, inspiring the Arab Spring, a series of anti-government protests and rebellions. Anti-government protests in Tunisia spilled over into Egypt, Libya, Yemen, Syria, and Bahrain, toppling government leaders and triggering social violence.
	</OpenstaxLi>
</OpenstaxUl>
<OpenstaxParagraph>
	Appadurai speaks of these -scapes as primary agencies and intersections within the global cultural economy; in other words, each of these -scapes creates change through interactions with others. In this fluid exchange of ideas, material goods, and persons, the -scapes interact, overlap, and contradict one another as cultures themselves come to be commodities produced and consumed by the global community.
</OpenstaxParagraph>
<OpenstaxFigure id="fig-00002" src="https://openstax.org/apps/archive/20240226.174525/resources/e5b627ef1d22f05575c022d8afe317dbc0dc0564" alt="Magnified color photograph of a semiconductor chip. The magnification makes visible a complex pattern of shapes and lines across the surface of the chip." mediaType="image/jpeg" width="800" height="602" />
<OpenstaxFigureText width="800">
	<strong>Figure 10.6</strong> Semiconductor chips are currently made in only a few countries. The United States imports these chips for use in automobiles, medical technology, and computers. In 2021, facing a worldwide shortage of computer chips, President Joe Biden pledged funding to support the creation of chip manufacturers in the United States. (credit: “EPROM-EPLD ALTERA EP910” by yellowcloud/flickr, CC BY 2.0)
</OpenstaxFigureText>
<OpenstaxParagraph>
	There are multiple perspectives for understanding globalization. It can be interpreted as an imperial force in which certain countries and cultures have dominance over others, with their images, capital, and ideas predominating in the global marketplace. Indian anthropologist Sekh <OpenstaxTerm>Mondal</OpenstaxTerm> aptly says, “The people earlier had been the creators and creatures of culture, but today the corporate bodies and media have emerged as the creators and carriers of cultural attributes” (2007, 94). Globalization can also be viewed as an open-access community in which governments and corporations have lost the ability to control and isolate populations, ultimately allowing for more cultural diversity and equality. Globalization today transforms virtually everything about anthropology—its subject matter, the locales for research, its understanding of the concept of culture, and the goals that anthropologists bring to their work. Within this context of great change, anthropology is uniquely capable of making sense of this new global community and its rapidly shifting beliefs and behaviors.
</OpenstaxParagraph>

10.2.3 Globalization in Motion

1 What Is Anthropology?

1.1 The Study of Humanity, or "Anthropology Is Vast"

1.1.1 The Heart of Anthropology: Central Narrative and Commitments

1.1.2 Central Commitment #1: Exploring Sociocultural Diversity

1.1.3 Central Commitment #2: Understanding How Societies Hold Together

1.1.4 Central Commitment #3: Examining the Interdependence of Humans and Nature

1.2 The Four-Field Approach: Four Approaches within the Guiding Narrative

1.2.1 Biological Anthropology

1.2.2 Archaeology

1.2.3 Cultural Anthropology

1.2.4 Linguistic Anthropology

1.2.5 How the Four Fields Work Together: The Example of Race

1.3 Overcoming Ethnocentrism

1.3.1 Enculturation and Ethnocentrism

1.3.2 Primitivism and Orientalism

1.4 Western Bias in Our Assumptions about Humanity

1.4.1 Primitivism and Orientalism in Popular Culture

1.4.2 The Bias of Backwardness

1.5 Holism, Anthropology’s Distinctive Approach

1.5.1 Society as an Integrated Whole

1.5.2 Sources of Contradiction, Conflict, and Change

1.6 Cross-Cultural Comparison and Cultural Relativism

1.6.1 Relativism Is Not “Anything Goes”

1.6.2 Morality, Activism, and Cultural Relativism

1.7 Reaching for an Insider’s Point of View

1.7.1 The Challenge of Representing Others

1.7.2 Collaborative Methods of Representation

1.7.3 Working across Cultures toward Common Goals

1.7.4 Suggested Readings

2 Methods: Cultural and Archaeological

2.1 Archaeological Research Methods

2.1.1 Archaeological Techniques

2.1.2 Archaeological Dating Methods

2.2 Conservation and Naturalism

2.2.1 Early Efforts

2.2.2 Salvage Anthropology

2.2.3 Museum Collections

2.2.4 Interpretation and Voice

2.3 Ethnography and Ethnology

2.3.1 The Development of Ethnography and Ethnology

2.3.2 Perspective and Interpretation in Ethnography

2.4 Participant Observation and Interviewing

2.4.1 Participant Observation

2.4.2 Interviewing Informants

2.4.3 Ethical Considerations

2.5 Quantitative and Qualitative Analysis

2.5.1 Differences between Quantitative and Qualitative Information

2.5.2 Modeling

2.5.3 The Science of Anthropology

2.6 Collections

2.6.1 Archives

2.6.2 Three-Dimensional Collections

2.6.3 Ownership

2.6.4 Suggested Readings

3 Culture Concept Theory: Theories of Cultural Change

3.1 The Homeyness of Culture

3.2 The Winkiness of Culture

3.3 The Elements of Culture

3.3.1 Culture Is What We Make

3.3.2 Culture Is What We Do

3.3.3 Culture Is What We Think

3.4 The Aggregates of Culture

3.4.1 Symbols

3.4.2 Ritual

3.4.3 Social Structure

3.5 Modes of Cultural Analysis

3.5.1 Evolution, Adaptation, and Historical Particularism

3.5.2 Functionalism

3.5.3 Structuralism

3.5.4 Ontology

3.6 The Paradoxes of Culture

3.6.1 Paradox 1: Culture Is Continuous, but It Changes

3.6.2 Paradox 2: Culture Is Bounded but Mobile

3.6.3 Paradox 3: Culture Is Consensual but Contested

3.6.4 Paradox 4: Culture Is Shared, but It Varies

3.6.5 Suggested Readings

4 Biological Evolution and Early Human Evidence

4.1 What Is Biological Anthropology?

4.1.1 Looking to the Deep Past

4.1.2 Exploring What It Means to Be Human

4.2 What’s in a Name? The Science of Taxonomy

4.2.1 Defining the Science of Taxonomy

4.2.2 Defining a Species

4.3 It’s All in the Genes! The Foundation of Evolution

4.3.1 The Units of Life

4.3.2 Gregor Mendel and the Laws of Heredity

4.3.3 Mendelian Inheritance in Humans

4.4 Evolution in Action: Past and Present

4.4.1 Early Evolutionists and the Fixity of Species

4.4.2 Charles Darwin’s Role in Changing Views of the Natural World

4.4.3 Understanding Darwin’s Theory of Natural Selection

4.5 What Is a Primate?

4.5.1 What Is a Primate?

4.5.2 Primate Behavioral Variation

4.5.3 Explaining Primate Success

4.5.4 Primate Classification and Taxonomy

4.6 Origin of and Classification of Primates

4.6.1 Understanding Concepts of Time

4.6.2 Fossils and Dating Methods