1.6 Cross-Cultural Comparison and Cultural Relativism

By the end of this section, you will be able to:

• Define the concept of relativism and explain why this term is so important to the study of anthropology.
• Distinguish relativism from the “anything goes” approach to culture.
• Describe how relativism can enlighten our approach to social problems.

Recall our earlier discussion of cultural styles of clothing. American clothing style is related to American values. Ghanaian clothing style is related to Ghanaian values. We have seen how different realms of culture are interrelated, fitting together to form distinctive wholes. Anthropologists use the term cultural relativism to describe how every element of culture must be understood within the broader whole of that culture. Relativism highlights how each belief or practice is related to all of the other beliefs and practices in a culture. The anthropological commitment to relativism means that anthropologists do not judge the merits of particular beliefs and practices but rather seek to understand the wider contexts that produce and reinforce those elements of culture. Even when studying controversial topics such as piracy and guerilla warfare, anthropologists set aside their personal convictions in order to explore the complex web of cultural forces that determine why we do the things we do.