1.2.3 Cultural Anthropology

Cultural anthropology is devoted to describing and understanding the wide variety of cultures referred to in anthropology’s central narrative. Cultural anthropologists explore the everyday thoughts, feelings, and actions of people in different cultures as well as the cultural and historical events that they consider important. Examining social discourse and action, cultural anthropologists seek to understand unspoken norms and values as well as larger forces such as economic change and political domination. Cultural anthropologists also study how different societies are structured, including the roles and institutions that organize social life.

Cultural anthropologists often live for many months or years in the societies they study, adopting local ways of living, eating, dressing, and speaking as accurately as possible. This practice is called fieldwork. Anthropologists who undertake fieldwork might write an ethnography, an in-depth study of the culture they have been studying. Classic ethnographies of the early 20th century often portrayed the cultures of non-Western peoples as harmonious and unchanging over time. Bronislaw Malinowski, a pioneer of the long-term fieldwork method, spent nearly two years studying trade and magic among the Trobriand peoples living in what is now the Kiriwina island chain northeast of New Guinea. His ethnography, Argonauts of the Western Pacific (1922), describes how Trobrianders undertook canoe voyages from island to island for the ceremonial exchange of white shell bracelets and red shell necklaces among different island groups, an exchange system known as the kula ring. Curiously, these highly valued objects had no use whatsoever, as no one ever wore them. Rather, the exchange of bracelets and necklaces functioned as a means of enhancing social status (for the givers) and reinforcing trade relationships. Malinowski argues that this form of exchange took the place of warfare. Exploring the kula ring in great detail, Malinowski also learned about many other aspects of Trobriand culture, such as the making of tools and canoes, farming practices, gender roles, sexuality, and magical beliefs and practices.

Nowadays, cultural anthropologists tend to focus more on issues involving conflict and change, such as suicide bombing in Afghanistan (Edwards 2017), a creationist theme park in Kentucky (Bielo 2018), sperm donation in Denmark (Mohr 2018), and garbage pickers in Rio de Janeiro (Millar 2018). Often, anthropologists explore overlooked and marginalized perspectives on controversial issues, shedding light on the cultural complexities and power dynamics involved. Anthropologist Tracey Heatherington was interested in why some people were resisting the creation of a conservation park on the Italian island of Sardinia (2010). The central highlands of Sardinia are home to many endangered species and old growth forests, as well as local herding peoples who fiercely resisted the appropriation of their homeland. Heatherington’s research identified three competing perspectives: those of global environmentalists, the national government of Italy, and the local people of Sardinia. The global environmentalists view the Sardinian highlands as a delicate ecosystem that should be protected and controlled by environmental experts. The Italian government sees in the same land an opportunity to develop ecotourism and demonstrate the Italian commitment to environmentalism. The local peoples of Sardinia treasure their homeland as the foundation of their way of life, an intimate landscape imbued with history and cultural value. As the controversy drew these three perspectives together, Western-led global environmentalism combined with national government to undermine the legitimacy of local knowledge and authority. Heatherington describes how stereotypes of Sardinians as ignorant and culturally backward were used to delegitimize their resistance to the conservation park, drawing our attention to forms of ecological racism that lurk in the global environmental movement.