When pitching a business idea or outlining professional goals, use formal expressions of purpose.
To say "with a view to," use en vue de. It is frequently followed by a noun. (Remember that de contracts to d' before a vowel or mute h.)
| The startup organizes a meeting with a view to a new project. | La start-up organise une réunion en vue d'un nouveau projet. |
| It raises funds with a view to rapid growth. | Elle lève des fonds en vue d'une croissance rapide. |
Dans le but de
When your goal involves an action, use dans le but de ("with the aim of") followed by an infinitive.
| We organize the meeting with the aim of convincing the investors. | Nous organisons la réunion dans le but de convaincre les investisseurs. |
| Indeed, it expands with the aim of controlling the market. | En effet, elle s'étend dans le but de contrôler le marché. |
Business Strategy
Notice how dans le but de introduces an action, while en vue de introduces a noun when discussing business moves:
| We analyze the turnover with the aim of proving our profitability. | Nous analysons le chiffre d'affaires dans le but de prouver notre rentabilité. |
| The company expands more and more with a view to a buyout. | L'entreprise s'étend de plus en plus en vue d'un rachat. |
| The boss is buying the competitor with the aim of obtaining the monopoly. | Le chef achète le concurrent dans le but d'obtenir le monopole. |
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