En salli yrityksen näyttää minulle mainoksia.

Questions & Answers about En salli yrityksen näyttää minulle mainoksia.

Why is yrityksen in the genitive case instead of the partitive, since the main verb is negative (en salli)?
This is a classic trap! With permission verbs like sallia and antaa, the entity receiving permission is actually the subject of the following infinitive (näyttää). The subject of an infinitive takes the genitive case, regardless of whether the main verb is negative. It is not the direct object of sallia, so the usual negative-partitive rule does not apply to it.
Could I use antaa instead of sallia here?
Yes, en anna yrityksen näyttää would be perfectly natural and means exactly the same thing. Sallia (to permit or allow) is just slightly more formal or technical than antaa (to let), which fits nicely when talking about company data policies or formal agreements.
Why is mainoksia in the partitive plural?
It is the direct object of the verb näyttää. Because it refers to an unspecified, open-ended amount of advertisements (just ads in general, not specific ads), it takes the partitive plural.
What is the base form of yrityksen and how did it change to get this ending?
The nominative base form is yritys (company). For nouns ending in -ys or -us, the stem changes to -ykse- or -ukse- before adding case endings. Adding the genitive -n gives us yrityksen.

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