Collective and Measure Nouns

When you want to talk about a group of something or a quantity of something, Norwegian has two patterns that trip up English speakers in opposite ways. Collective nouns (et par "a pair", en flokk "a flock", en gjeng "a gang", folk "people") name a group as a single thing, and that raises the question of whether the verb is singular or plural. Measure phrases (en kopp kaffe "a cup of coffee", et glass melk "a glass of milk", to kilo poteter "two kilos of potatoes") name a quantity — and here Norwegian does something English never does: it drops the word "of" entirely. The container or measure simply sits next to the substance with nothing between them. This page covers both patterns and the agreement rules that come with them. (For the deeper mass-vs-count distinction behind mye/mange and mindre/færre, see Mass and Count Nouns; for mange, mye, noen, alle as a system, see Quantifiers.)

Measure phrases: Norwegian has no "of"

This is the single most important point on the page. In English, a quantity expression has three parts: measure + of + substancea cup *of coffee, a glass **of water, a kilo **of apples. Norwegian has only two: *measure + substance, juxtaposed directly, with no linking word at all.

NorwegianLiteralEnglish
en kopp kaffea cup coffeea cup of coffee
et glass vanna glass watera glass of water
en flaske vina bottle winea bottle of wine
et kilo eplera kilo applesa kilo of apples
en bit kakea piece cakea piece of cake
en skive brøda slice breada slice of bread

Kan jeg få en kopp kaffe og et glass vann, takk?

Could I have a cup of coffee and a glass of water, please? — no 'av': kopp kaffe, glass vann sit directly together.

Hun kjøpte to kilo poteter og en flaske melk.

She bought two kilos of potatoes and a bottle of milk. — kilo poteter, flaske melk; nothing between the measure and the substance.

Vil du ha en bit kake til kaffen?

Do you want a piece of cake with your coffee? — en bit kake, no 'av'.

The Norwegian word for "of" is av, and the deep trap is that av exists and means "of" in other contexts — so the English speaker's instinct to insert it feels right and is wrong. Inserting av in a measure phrase is the classic error: en kopp av kaffe is not Norwegian. (You do use av in a genuine partitive sense — en av guttene "one of the boys", picking out members from a definite set — but that is a different construction; see the note below.)

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Burn this in: measure + substance, no "av".En flaske vin, not en flaske av vin. The English "of" simply vanishes. The only time you see av with a quantity is the true partitive "one of the [definite group]" — en av elevene ("one of the pupils") — where you pick members out of a closed set.

The big-quantity nouns: mengde, masse, haug, rekke — with "med"

A second family of quantity expressions denotes a large amount or a series: en mengde ("a quantity/a lot of"), en masse ("a mass/loads of"), en haug ("a heap/pile of"), en rekke ("a row/series of"), et dusin ("a dozen"). Several of these optionally take med ("with") before the substance — en haug med klær "a heap of clothes" — though the bare juxtaposition (en haug klær) is also fine. Med, not av, is the linker here when one appears.

PhraseEnglishLinker
en mengde (med) folka lot of peoplemed optional
en masse (med) tingloads of thingsmed optional
en haug (med) klæra heap of clothesmed optional
en rekke spørsmåla series of questionsbare (no linker)
et dusin egga dozen eggsbare (no linker)
et par skoa pair of shoesbare (no linker)

Det møtte opp en mengde folk på torget.

A crowd of people turned up in the square. — en mengde folk, big-quantity noun.

Jeg har en haug med klær jeg må vaske.

I've got a heap of clothes I need to wash. — en haug med klær (med optional).

Læreren stilte en rekke vanskelige spørsmål.

The teacher asked a series of difficult questions. — en rekke + bare noun.

Collective nouns and verb agreement

A collective noun names a group with a singular form: et par (a pair/couple), en familie (a family), et publikum (an audience), et lag (a team), en flokk (a flock/herd), en gjeng (a gang/bunch). The grammatical question is the verb: does the team is or the team are? Norwegian is clear and consistent where English wavers: a singular collective takes a singular verb. Laget vinner ("the team wins/win"), familien er ("the family is/are"). Unlike British English, which freely says the team are playing well, Norwegian keeps the verb singular to match the singular noun.

Laget spiller bra i år.

The team is/are playing well this year. — laget (singular collective) → singular verb spiller.

Familien hennes bor i Tromsø.

Her family lives in Tromsø. — familien → singular bor, not plural.

En gjeng ungdommer sto utenfor kiosken.

A bunch of teenagers stood outside the kiosk. — en gjeng + ungdommer; the verb agrees with the collective (sto).

Publikum reiste seg og klappet.

The audience rose and applauded. — publikum, singular collective, singular verb.

The folk exception: a singular form that takes plural agreement

There is one major exception, and it is high-frequency: folk meaning "people". Although it has no plural ending and looks singular, folk behaves as a plural — it takes plural agreement and plural adjectives. Folk *er snille ("people *are kind"), not folk er snill. Think of folk as the suppletive plural of menneske ("person/human") — it is to menneske roughly what English people is to person.

Folk er stort sett ganske hjelpsomme her.

People are mostly pretty helpful here. — folk takes PLURAL er + plural adjective hjelpsomme.

Mange folk tror det, men det stemmer ikke.

A lot of people think so, but it's not true. — mange folk; plural verb tror.

Det var mye folk på konserten.

There were a lot of people at the concert. — note: with mye (mass) folk is treated as an uncountable crowd; 'mye folk' = 'a big crowd'.

That last example shows a subtlety: folk can be quantified as count (mange folk "many people") or as a mass (mye folk "a lot of people", i.e. a big crowd). Both occur; mye folk views the crowd as an undifferentiated mass, mange folk counts individuals.

antall takes a singular verb

One more agreement quirk worth knowing: et antall ("a number of") is itself a singular noun, so even though it introduces a plural set, the verb agrees with antall in the singular. Antallet *øker ("the number is increasing"), not øker* plural. This mirrors English "the number of X is…" (versus "a number of X are…"), and Norwegian leans singular.

Antallet søkere har økt kraftig i år.

The number of applicants has risen sharply this year. — antallet (singular) → singular har økt. (newspaper register)

Et stort antall ansatte ble permittert.

A large number of employees were laid off. — antall stays singular as the head noun.

Mass vs count: mye/mange and mindre/færre in measure contexts

Quantity words split by whether the substance is countable. Mye ("much/a lot") and mindre ("less") go with mass nouns (mye vann, mindre tid); mange ("many") and færre ("fewer") go with count nouns (mange epler, færre folk). Picking mye with a count noun, or mange with a mass noun, is the same error as English less apples for fewer apples — except Norwegian keeps the distinction more strictly in careful usage. (The full treatment is on the Mass and Count page.)

Vi har mye melk, men få egg igjen.

We have a lot of milk but few eggs left. — mye + mass melk; få/mange + count egg.

Common Mistakes

Inserting av for "of" in a measure phrase — the defining error:

❌ Kan jeg få en kopp av kaffe?

Wrong — Norwegian measure phrases have no 'av'. The 'of' simply disappears.

✅ Kan jeg få en kopp kaffe?

Can I have a cup of coffee? — en kopp kaffe, measure + substance, nothing between.

Treating folk as singular:

❌ Folk er snill mot turister her.

Wrong — folk takes plural agreement, so the adjective is plural: snille.

✅ Folk er snille mot turister her.

People are kind to tourists here. — folk er snille (plural), despite the singular-looking form.

Putting a plural verb with a singular collective (a British-English habit):

❌ Laget spiller bra, og de vinner ofte. (… with plural verb forms throughout)

The pull toward plural agreement is an English transfer; Norwegian keeps the verb singular with laget.

✅ Laget spiller bra og vinner ofte.

The team plays well and often wins. — singular verbs agreeing with laget.

Using av where you mean med with a big-quantity noun:

❌ en haug av klær

Wrong linker — these nouns take med (or nothing), not av.

✅ en haug med klær / en haug klær

a heap of clothes — med is the linker, or simply juxtapose.

Making antall plural:

❌ Antallet søkere har økt.

Actually this one is correct — but learners often write 'antallet... har øket plural' or force a plural verb.

✅ Antallet søkere har økt.

The number of applicants has risen. — antallet is singular; keep the verb singular.

Key Takeaways

  • Norwegian measure phrases have no "of": en kopp kaffe, et glass melk, to kilo poteter — measure and substance sit directly together.
  • The word av ("of") belongs to the true partitive only (en av guttene "one of the boys"), never to a measure phrase.
  • Big-quantity nouns take med or nothing — en haug med klær — never av.
  • A singular collective noun takes a singular verb: laget spiller, familien bor — unlike British English.
  • folk ("people") looks singular but takes plural agreement: folk er snille. And antall ("number of") stays singular: antallet øker.

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Related Topics

  • Mass Nouns, Count Nouns and QuantityB1How Norwegian splits its quantity words by countability — mye/litt vs mange/få, noe vs noen — why mass nouns resist the plural and the indefinite article, the measure phrases (en kopp kaffe, et glass vann), and the serving-coercion that lets you order to kaffe.
  • Quantifiers: noen, ingen, alle, hver, mange, myeA2The quantity words of Norwegian — noen vs noe (count vs mass), ingen, alle, hver, mange, mye, få, begge — including the count/mass split and why ingen can't follow an auxiliary verb.
  • Decimals, Fractions and PercentagesB1How Norwegian writes and says decimals with a comma (3,5 = 'tre komma fem'), builds fractions with the regular -del/-deler suffix (en halv, en tredjedel, to tredjedeler, tre kvart), and handles percentages (prosent, no plural) — plus the genuine hazard that the decimal comma and the thousands space are the exact reverse of English, so 1 500,50 means one thousand five hundred kroner and fifty øre.
  • Bare Nouns: Professions, Roles, MaterialsB1Why Norwegian says 'Han er lærer' with no 'a' — the article-less predicate noun for professions, roles, nationality and religion. Plus the crucial exception: the article comes back the moment you add an adjective (han er en god lærer).